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Research benchmarking and baselines: What's the difference?
Research benchmarking and baselines are important tools for guiding organizations' actions and performance for...
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How to align product vision with user feedback
One of the major challenges some digital product teams find themselves struggling with, is...
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UX strategy: the foundation of a successful product
It's no secret that a comprehensive business strategy is vital to an organization's success...
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How to build a customer experience strategy framework
In today’s competitive market, great customer experience is a key driver of success. As...
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Digital innovation and insights driving customer-centric transformation: THiS Connect London 2024
The Human Insight Summit (THiS) Connect: London 2024 was a must-attend event for digital...
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How to achieve product-market fit
According to CISQ, $2.26 trillion is spent on software re-work in the US So...
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The UX of AI art generators: magical, mystifying, and macabre
The new tools to create images through artificial intelligence are both delightful and frustrating...
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4 ways to test your brand
Even if your brand messaging is clear and consistent, that doesn't mean your audience...
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Benchmarking UX: how to track improvements over time
A fellow UX professional recently told me a fun story: Her boss came to...
