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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

How to get honest feedback from your customers

People love to make other people happy. They want the people around them to...
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Blog

UserTesting success story: How 3D house printing startup New Story builds donor trust

‘Human insights’ has a different definition when it comes to the origin of New...
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Talking to real people, in real time: how to create scripts for Live Conversation

Talking with people in their own environments is the perfect way to gather information...
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How online grocery sites can improve their user experience

While the value of the UK’s online grocery market continues to grow (worth £12.3bn...
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Woman sitting at desk looking at mobile phone

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Why is mobile web UX still so poor and what can we do about it?

Right now, in many ways, we have a better mobile web than ever before...
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5 top tips for marketers conducting customer experience research

Our recent webinar on how fast human insight is revolutionizing marketing resulted in some...
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Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software

This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report. While...
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What makes gamification a powerful tool in user experience?

In 2016, an estimated 2.6 billion gamers worldwide (according to Unity) generated close to...
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Join UserTesting at Enterprise UX

The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an...
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