UserTesting Blog

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  • Screenshot of a woman holding a Labubu

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    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

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    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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UI vs. UX: What’s the difference between user interface and user experience?

At the most basic level, the user interface (UI) is the series of screens...

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UserTesting life: Join the club!

We're thrilled to announce that we're officially certified as a Great Place to Work...

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Biometrics and customer experience (CX)

Creating great customer experiences in today’s world of multiple touchpoints and heightened customer expectations...

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How the Starbucks app keeps customers coming back for another cup

In honor of National Coffee Day, we wanted to take a look at what...

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The top UX certification programs for design professionals

If you’re considering a career as a UX professional—or building on your existing skills—you...

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7 tips for smoother remote moderated usability studies

Today’s article is a guest post from Devin Harold, UX Research Manager at Verizon...

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Regional healthcare system diagnoses digital pain points

A study released by the Pew Internet & American Life Project shows that 80%...

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10 LinkedIn groups every CX professional should join

LinkedIn is more than a social media channel, it’s a place to network, learn...

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UserTesting success story: how Ryanair flies past the competition

When asked how they prefer to do vacation research, U.S. consumers are nearly unanimous...