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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

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UserTesting + Slack Integration

We’re pleased to announce that UserTesting is now integrated with Slack , the productivity...
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Inside the User Science team at UserTesting: Why Data Science and Research teams are better together

Recently, I gave a talk at ProductTank San Francisco to share some insight on...
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3 popular longitudinal studies

In recent years, UserTesting customers made higher investments in discovery research and complex user...
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UserTesting success story: Walmart Canada

Walmart has always operated on the philosophy of being focused on the needs of...
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5 top studies run by successful marketing teams

Traditional market research projects can take at least four weeks to complete. However, successful...
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UserTesting success story: Code for America

Roughly 5 million adults in the U.S. are under community supervision at any given...
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A primer to design systems: Making yours in 5 steps

The silos of product development are coming down. Design is no longer an isolated...
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New feature: Video upload

Video Upload enables you to store and consolidate videos from other sources of customer...
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5 tips for getting great customer insights with UserTesting’ s Invite Network

Modern product teams continue to use customer-centric design at the core of their development...
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