Transportation

Travel and hospitality

Alaska Airlines + UserTesting

Discover how listening to customers and conducting 'beyond device testing' guided Alaska Airlines through the pandemic

Aubri Denevan, Senior UX Researcher at Alaska Airlines

UserTesting gives us a distinct competitive advantage. The human insights we uncover empower us to pivot more nimbly and create better customer experiences that consistently land with success in the market. Now, we can do that again and again and again.

Aubri Denevan

Senior UX Researcher, Alaska Airlines

  • Implemented nearly 100 safety-related initiatives based on user insights
  • Awarded the Diamond status in ‘APEX Health Safety’ audit for ensuring the highest standards of cleanliness and sanitation
  • Commitment to customers listening rewarded with increased brand loyalty
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