Transportation

1-800-PACK-RAT + UserTesting

Learn how the moving and storage leader avoided disaster when they upgraded their ecommerce website

Tiffany Glass, Chief Digital & Technology Officer, 1-800-PACK-RAT

UserTesting saved us from mistakes that could have made a major impact on our business—and has allowed our team to learn a lot more about what our customers actually want in their user experience. Now UserTesting is an integral part of our website and eCommerce agile process.

Tiffany Glass

Chief Digital & Technology Officer, 1-800-PACK-RAT

  • 10%
    Increase in conversion rate just one week after going live
  • Avoidance of disaster by recognizing problems with the revised quote module
  • Illustration of an exclamation point in a box with an arrow pointing to a checkmark in a box
    Improvement of 1-800-PACK-RAT’s web design and ecommerce processes

1-800-PACK-RAT provides moving and storage services to residential and commercial customers. The organization’s website is critical for generating new business, but 1-800-PACK-RAT designed the site more than eight years ago. The business sought to increase online conversion rates (i.e., conversion from web visit to quote form submission) by refreshing their brand and updating their online quote module.

Changing the quote module, which generates over 85% of ...

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