A middle market, or mid-market, organization is a business with an annual revenue range of between $10 million and $1 billion—with categorizations of the lower middle market, middle market, and upper middle market.
What are the characteristics of a mid-market organization?
- Approximately 48 million Americans are employed by mid-market organizations
- Concentrated in service-oriented industries
- Difficulty obtaining capital
- Typically not publicly traded
- Revenue can range from tens to hundreds of millions of dollars annually, or up to one billion
- Mostly privately-owned
What should I know about mid-market organizations?
- The middle market represents almost 3% of all businesses in the United States
- Despite not being classified as large, they take credit for one-third of private sector gross domestic product (GDP)
- Mid-market firms outpace both small and larger organizations when it comes to employment growth
How does user feedback benefit my mid-market organization?
UserTesting’s mid-market customers have included Evernote, FamilySearch, and the Philadelphia Inquirer, among others, and our contributors’ insight has helped them evolve into the organizations you know and use today.
Here’s a glimpse of what user feedback can help you do:
- Innovate and capture market share
- Increase speed-to-market
- Adapt to evolving customer needs