Company Size

UserTesting for mid-market organizations

Quickly capture rich, video-based feedback to increase speed-to-market, adapt to changing customer needs, and grow into world-class brands.

Hero images for solutions company size mid-market

Empowering mid-market businesses to succeed

Finding a competitive edge in today’s crowded marketplace can be a challenge. Many mid-market organizations compete with much larger, well-equipped organizations. However, by leveraging customer feedback, mid-market organizations can efficiently utilize their resources and increase their speed-to-market, ensuring that they’re consistently exceeding customer expectations while differentiating themselves from their competitors—big or small.

enterprise winner badges

Adapt and differentiate with UserTesting

Evernote case study

Customer Story


How Evernote increased user retention by 15%

Person using laptop with overlay "The Philadelphia Inquirer"

Customer Story

The Philadelphia Inquirer

How The Philadelphia Inquirer increased mobile checkout by 68%.

Image of a person wearing glasses with overlay "FamilySearch"

Customer Story


How FamilySearch stays connected with its customers around the world

Gain a competitive edge

Innovate and capture market share 

  • Conduct rapid, frequent testing to develop customer-driven solutions that get results
  • Gain deeper understanding of customer attitudes and behaviors through remote, live interviews
  • Differentiate from your digital strategy through competitive insight
  • Test your competitors to understand common likes or dislikes and use that insight to improve your products
Image for Innovate and capture market share

Increase speed-to-market

  • Discover customer pain points early and throughout the design process
  • Ensure product-market fit through consistent customer feedback throughout the development process
  • Design, build, and iterate with confidence, driven by customer feedback at every stage of development
woman at a laptop

Adapt to changing customer needs

  • Recruit and schedule discovery interviews with your target audience
  • Accelerate sprints by iterating in hours, not weeks, through rapid customer feedback
  • Uncover opportunities to create new, differentiated experiences
  • Learn how your product stacks up vs. the competition
video call

Hear from your customers today, no experience required

Get started quickly with UserTesting templates to validate concepts, discover needs, and hear your customers’ thoughts on your products.
  • profit icon

    Competitive comparison

    Learn how customers feel about competitors and where you need an edge.

    Explore template
  • investigation icon

    Mobile app evaluation

    Assess critical app characteristics such as appearance, ease of use, and trust.

    Explore template
  • objectives icon

    Prototype evaluation

    Observe users using a pre-production experience.

    Explore template

Additional resources

teaser image for How to build customer-centric products with fast feedback loops


How to build customer-centric products with fast feedback loops

Discover the benefits of fast feedback loops and how to use them to inform your product decisions.

teaser image for resource guide mitigating risk in digital product development


Mitigating risk in digital product development

See how digital product teams reduce risk, manage cost, and stay competitive by innovating and iterating quickly.

teaser image for 2024 THiS Austin TX event


Join us at THiS 2024

The Human Insight Summit is UserTesting's annual customer conference, a three-day event with content that centers on creating more accessible, inclusive, and customer-driven experiences through great