
Security
Technology
ADT competitor analysis + UserTesting
Read how the home security company assessed perceptions of key competitors to guide their marketing and product development

We study our users at both the micro and macro levels. UserTesting is an integral component of our development cycle as it helps us scale our products from now to the future.
Abhijeet Bhattacharya
Senior Director - Product and Experience Design, ADT
I can’t overstate the value of watching customers move through the screens of competitor mobile apps. This helped us understand how they arm and disarm security functions; how they access a panic button; how they zoom in while they watch their home or office from their smartphone; and even how dependent they are on WiFi.
It was amazing talking to users in their natural environments at home or on the go. During a live session, a participant showed us how she uses the mobile app while her daughter sat on her lap. That’s what we need, genuine experiences!