Guides

Expert resources for UX, product, design, marketing, and CX teams to craft better experiences

Featured guides

Discover how leading banks are improving CSAT by moving beyond dashboards to customer-led insights. Learn why satisfaction drops, how to diagnose friction, and the proven steps top banks use to boost clarity, trust, and loyalty.

Guide

The CSAT playbook for modern banks

Why leading banks are shifting from dashboards to deeper insight, and how you can...
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TEASER-FORM-The-better-way-to-drive-renewals-512x270

Guide

The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...
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Featured guides

TEASER-The Future of Banking Contact Centers-Improving Containment and Support-2025-960x540

Guide

The future of banking contact centers: improving containment and self-service

What happens when your customers are trapped in an endless loop of bad automation...
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TEASER-Unlocking campaign effectiveness-A step-by-step guide to driving impact before launch-2025-960x540

Guide

Unlocking campaign effectiveness: a step-by-step guide to driving impact before launch

The most effective marketing teams design for impact from the start. Campaigns that reach...
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Guide

UK Retail Benchmark 2025

Competitive benchmarking 4 of the UK's top retailers The quality of a digital shopping...
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Digital assets for Usertesting 2025 UK banking benchmarking report, Teaser image

Guide

2025 UK Banking Benchmark Report

Benchmarking 6 of the UK's premium digital account opening experiences The quality of a...
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Digital assets for the UserTesting guide “Keys to drive measurable, impactful designs that convert”

Guide

Keys to impactful designs that drive goal conversion rates

Design’s role in creating business impact In 2025, 89% of companies will compete primarily...
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Digital assets for Optimizing conversion rates for retail and consumer brands

Guide

Optimizing conversion rates for retail and consumer brands

Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment...
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How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...
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Digital assets for usertesting guide Boost website conversions with real user feedback

Guide

Boost website conversions with real user feedback

Stop losing revenue to website friction: a data-driven approach to increasing website conversion optimization...
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Guide

How to build customer-centric products without slowing down development

Introduction: The product manager’s dilemma Product managers face an ever-present challenge: deliver innovative, high-quality...
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