Reports

Industry reports and guides for product, design, and competitive studies to bring you actionable data and insights.

Featured reports

Pulse Report Q1 2025 - Media Ent, teaser

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Pulse Report: Media and Entertainment, Q1 2025

Discover how media companies can adapt to rapidly changing shifts in consumer preferences and behaviors and seize new digital opportunities.

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Digital assets for Usertesting and G2 Grid report for user research winter 2025

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G2 Grid® Report for User Research | Winter 2025

Learn why UserTesting is a G2 Leader in User Research

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Cartoon character watching television with multiple pop ups

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The loyalty premium: how brand loyalty and consumer trust drive customer retention

What keeps customers coming back in 2025? According to UserTesting’s latest global research study...
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Featured reports

The UK Banking Empathy Experience Index (EXi)

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The UK Banking Empathy Experience Index (EXi)

Learn how empathy-driven experiences can rebuild customer loyalty for UK banks and financial institutions.

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UserTesting Empathy Experience Index (EXi) Report: multichannel retail

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UserTesting Empathy Experience Index (EXi) Report: multichannel retail

Discover how empathy-driven experiences can rebuild customer loyalty in multichannel retail.

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As seen on my feed: a global study of social media shopping behaviors

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As seen on my feed: a global study of social media shopping behaviors

It’s difficult to overstate the impact of social media on nearly every aspect of...
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Credit Unions And Small Banks: Level Up Your CX Expertise | Teaser Image

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Credit unions and small banks: level up your CX expertise

For decades, credit unions and small banks have tailored their offerings to customers and...
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Consumer perceptions of AI in retail and ecommerce

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Consumer perceptions of AI in retail and ecommerce

As our lives become increasingly digital, understanding how shoppers feel about their experiences is...
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2022 CX Industry Report

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2022 CX Industry Report

Learn how organizations are evolving in customer experience and facing new challenges in UserTesting's 2022 Industry Report.

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5 Key Differentiators That Set Elite Organizations Apart | Teaser Image

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5 key differentiators that set elite organizations apart

Putting your customer at the center of your business is now a basic requirement...
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Comparing The Digital Experience of the Top 5 U.S. Banks | Teaser Image

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Comparing the digital experience of the top 5 US banks

Nearly two-thirds of the US population uses digital banking services, according to Bankrate. A...
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HIPAA and Human Insight | Teaser Image

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HIPAA and human insight

A s our access to physical and mental health solutions continues to broaden through...
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