Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Report

G2 Grid® Report for User Research | Winter 2025

Photo of two women discussing agile product development

Blog

Fast feedback beats failing fast

In Agile product development, “fail fast” means you release products as quickly and often...

Photo of team comparing results from preference testing

Blog

Understanding preference testing: a comprehensive guide

Preference testing is a key method for figuring out which options users prefer. By...

Photo of 7 professional colleagues seated around a circular coffee table looking at marketing campaign

Blog

How to test your marketing campaign concepts

A campaign might look great on paper, but how will real customers react? Marketers...

Blog

3 keys to using human insights in marketing campaigns

Today’s marketers strive to be bold, authentic, emotional, and relevant to their customers. To...

From friction to conversion: optimizing digital bank account opening with customer insights

Blog

Banks are losing customers at this critical step—here’s how to stop it

Opening a bank account should be simple. Yet, many customers abandon the process due...

Photo of 3 people reviewing a marketing plan at a conference table

Blog

How to drive more effective marketing with fast human insight

Most marketing deliverables are sent “in the blind” without any testing to verify that...

Blog

Does it resonate? How marketers can test experiences

The speed of marketing in the digital age is a double-edged sword. We create...

Group of individuals surrounding a business plan in an office

Blog

Crafting a winning design proposal: strategic insights for senior leaders

A design proposal is more than just a document; it’s a strategic blueprint that...

Photo of four business professionals meeting at a conference table

Blog

Design for emotion, not usability: how generative AI changes the rules of successful software

Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...

Guide

Testing mobile experiences

In today’s rapidly evolving and highly competitive landscape, even the most well-established and successful...

Guide

Gaining executive buy-in for user research

For anyone familiar with the benefits of user research, it’s hard to imagine your...

Guide

The startup's guide to user feedback

It’s hard work starting a company in an increasingly competitive and global marketplace—especially when...

Guide

Getting user feedback at every stage of the design process

One of the most important tools in a designer’s toolbox is feedback. Design teams...

Guide

Mitigating risk in digital product development

Whether you’re a product leader at a digitally native organization or your team is...

Guide

Design thinking for product teams

W e’ve entered the Experience Economy —where everything customers interact with compounds to form...

Guide

The UX research methodology guidebook

Human insight is essential for building a great product or customer experience. To resonate...

Guide

Modern UX research in action: 10 research stories

The customer journey is often more complex than simply visiting a website. When most...

Guide

Quantitative and qualitative insights: better together

Different testing methodologies deliver different insights—all with unique, individual value. To deliver elite customer...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: Podcast: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

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On-Demand Webinar

September 10, 2024

Mastering AI-Powered surveys with UserTesting

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On-Demand Webinar

August 28, 2024

Emerging trends and tools in UX

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

August 27, 2024

Insider tips on leveraging AI-Powered surveys

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On-Demand Webinar

August 21, 2024

Designing for diverse audiences

Learn more

On-Demand Webinar

August 14, 2024

The importance of customer centricity

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On-Demand Webinar

August 8, 2024

Best Practices and Use Cases for AI-Powered Surveys

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On-Demand Webinar

August 7, 2024

Leveraging AI in UX design

Learn more

On-Demand Webinar

July 30, 2024

UserTesting July 2024 product release

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On-Demand Webinar

July 25, 2024

Elevate UX: Unveiling blind spots with measuring and benchmarking the quality of the digital experience

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customer stories
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

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Resource library

Featured resources

Effective AI: how to choose the right generative AI features—and build them fast

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

Fast feedback beats failing fast

Understanding preference testing: a comprehensive guide

How to test your marketing campaign concepts

3 keys to using human insights in marketing campaigns

Banks are losing customers at this critical step—here’s how to stop it

How to drive more effective marketing with fast human insight

Does it resonate? How marketers can test experiences

Crafting a winning design proposal: strategic insights for senior leaders

Design for emotion, not usability: how generative AI changes the rules of successful software

Testing mobile experiences

Gaining executive buy-in for user research

The startup's guide to user feedback

Getting user feedback at every stage of the design process

Mitigating risk in digital product development

Design thinking for product teams

The UX research methodology guidebook

Modern UX research in action: 10 research stories

Quantitative and qualitative insights: better together

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: Podcast: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

No results

Mastering AI-Powered surveys with UserTesting

Emerging trends and tools in UX

Insider tips on leveraging AI-Powered surveys

Designing for diverse audiences

The importance of customer centricity

Best Practices and Use Cases for AI-Powered Surveys

Leveraging AI in UX design

UserTesting July 2024 product release

Elevate UX: Unveiling blind spots with measuring and benchmarking the quality of the digital experience

Additional resources

Templates

Resource collections

Glossary

Customer stories

Pulse Report: Retail, Q1 2025

Get the latest news on events, research, and product launches