Test navigation elements to make sure your customers can find what they’re looking for on your website
Test labels in your information architecture to make sure you're using the language your customers use
Observe how difficult it is to complete a specific task in your app as it relates to findability
Understand what's driving certain behaviors reflected in your data and analytics
Identify opportunities to improve conversion rates and uncover why users drop off from an experience
Analyze how users navigate through your website given a specific task or goal. Easily see, hear, and talk to your customers remotely as they engage with your site to hone critical user flows, and improve your information architecture.