GUIDE

How to improve each stage of the B2B buyer journey with customer research

About this resource

With a myriad of digital tools at their fingertips, today’s B2B technology buyers are more empowered than ever to perform self-guided research on solutions. So how does a B2B tech company reach, influence, and guide today’s buyer as they travel down their path to purchase? With a well thought-out, carefully executed customer experience designed to speak to their needs, intent, attitudes, and behavior each step of the way.

In this guide, you’ll find:

  • Customer experience challenges from the awareness stage through the retention stage of the buyer’s journey
  • Research methods and recommendations to accompany each stage
  • Best practices for crafting and testing an engaging customer experience in B2B technology

This guide is for Marketing Executives and Product Managers at B2B technology organizations.

How to improve each stage of the B2B buyer journey with customer research
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