Challenges at each stage of the B2B tech buyer’s journey

And research strategies to address them

Oh no! We're unable to display this form.

Please check that you’re not running an adblocker and if you are please whitelist

If you’re still having problems please drop us an email.

By submitting the form I agree to the Privacy Policy and Terms of Use.

About this resource

With a myriad of digital tools at their fingertips, today’s B2B technology buyers are more empowered than ever to perform self-guided research on solutions. So how does a B2B tech company reach, influence, and guide today’s buyer as they travel down their path to purchase? With a well thought-out, carefully executed customer experience designed to speak to their needs, intent, attitudes, and behavior each step of the way.

In this guide, you’ll find:

  • Customer experience challenges from the awareness stage through the retention stage of the buyer’s journey
  • Research methods and recommendations to accompany each stage
  • Best practices for crafting and testing an engaging customer experience in B2B technology

This guide is for Marketing Executives and Product Managers at B2B technology organizations.

Go to the UserTesting Homepage

Human understanding. Human experiences.

© UserTesting 2023