Challenges at each stage of the B2B tech buyer’s journey

And research strategies to address them

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About this resource

With a myriad of digital tools at their fingertips, today’s B2B technology buyers are more empowered than ever to perform self-guided research on solutions. So how does a B2B tech company reach, influence, and guide today’s buyer as they travel down their path to purchase? With a well thought-out, carefully executed customer experience designed to speak to their needs, intent, attitudes, and behavior each step of the way.

In this guide, you’ll find:

  • Customer experience challenges from the awareness stage through the retention stage of the buyer’s journey
  • Research methods and recommendations to accompany each stage
  • Best practices for crafting and testing an engaging customer experience in B2B technology

This guide is for Marketing Executives and Product Managers at B2B technology organizations.

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