Challenges at each stage of the B2B tech buyer’s journey
And research strategies to address them
About this resource
With a myriad of digital tools at their fingertips, today’s B2B technology buyers are more empowered than ever to perform self-guided research on solutions. So how does a B2B tech company reach, influence, and guide today’s buyer as they travel down their path to purchase? With a well thought-out, carefully executed customer experience designed to speak to their needs, intent, attitudes, and behavior each step of the way.
In this guide, you’ll find:
- Customer experience challenges from the awareness stage through the retention stage of the buyer’s journey
- Research methods and recommendations to accompany each stage
- Best practices for crafting and testing an engaging customer experience in B2B technology
This guide is for Marketing Executives and Product Managers at B2B technology organizations.