UserTesting Blog

Featured articles

  • woman-presenting-marketing-strategy-to-colleagues

    Blog

    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
  • Hero image for blog and webinar: Advertising about AI: what resonates and why

    Blog

    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
  • Photo of a team at a conference table discussing CX strategy

    Blog

    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Photo of someone's hands reaching for a bowl of food

Blog

UserTesting’s Squash Hunger initiative provides over 200,000 meals

Millions of people around the world don’t know where their next meal will come...
Photo of a man and a woman at a desk pointing at a computer screen having a discussion

Blog

CX vs. UX: what’s the difference?

While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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How Canva uses a blend of UX and functional bug data to improve global customer experience

Since launching in August 2013, Canva has been empowering the world to design. Today...

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Executive alignment drives customer-centricity: insights from a C-level strategist

Knowing your audience is foundational for marketers, UX professionals, and project managers alike. However...

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Retail vs online: the current feelings and expectations of European shoppers

The experience of shopping, specifically for non-essential items, varies in importance across people. For...

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New innovations that improve speed and quality of insights: April 2021 Product Release

At UserTesting, we believe all teams should build empathy for their customers and bring...

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New in-product template gallery makes launching tests easier than ever

Customers now have more choices than ever before, so providing an exceptional customer experience...

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Introducing smart tags for analyzing video and written feedback

Collecting customer and user feedback has become a cornerstone for building exceptional products and...

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Tree testing: how to evaluate website architecture

When it comes to designing websites and apps, there’s more to it than just...