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How to create and measure digital accessibility

So, you’ve been asked to make your designs and software accessible. You know what...

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How to build empathy and connect with customers through microcopy

When we think about great customer experience, it’s easy to get caught up with...
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How continuous discovery improves UX

​95% of new products fail, according to the late Harvard Business School professor Clayton...

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Why testing your banking experience matters

Retaining customers hasn’t been as hard for banks as in other industries, traditionally speaking...

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How to prove the ROI of CX programs

During a Forrester event, we heard anecdotally how customer experience (CX) programs are getting...

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How to test screen reader usability

​ Accessibility is a marathon, not a sprint. - Natalie Russell, UserTesting Accessibility Lead...

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UX writing and marketing writing: what’s the difference?

My career started with writing for various marketing departments until a UX writing internship...
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4 inspiring examples of ecommerce UX

The ecommerce space shows no signs of slowing down. Forrester predicts that by 2027...

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Aviva and Vitality rank highest amongst UK life insurers for digital user experience

San Jose, CA – May 18, 2022 — UserZoom, the pioneer of the Digital...