UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

Insights that speak your language: April 2022 product release

Every spring presents us with a reminder to refresh and renew. This doesn’t just...

Blog

Qualitative vs. quantitative research: what's the difference?

While the topic of qualitative vs. quantitative research sounds intimidating, they’re easy concepts to...

Blog

Using rating scale questions in your UX research

In a previous post, Streamline your UX research with customer experience analytics , we...

Blog

Stay connected to your customers with templates for IoT and connected devices

Years ago, connected devices were more of a novelty than a necessity. Today, it’s...

Blog

UserTesting templates for social commerce testing

Retail, and how people prefer to shop, is constantly changing. Whether it’s through new...
a person pointing at some plans

Blog

How to create a UX research plan

The concept of research planning can be met with mixed emotions. Some may say...

Blog

How to build a customer experience strategy

Organizations are getting intentional about ensuring that decisions are customer-centered. Some are even installing...

Blog

Empowering more teams with customer perspectives: January 2022 product release

“New year, new me” may seem like a proverbial cliche as the calendar turns...

Blog

Instantly access your own audiences with the seamless recorder for Invite Network

Getting feedback from your target audience (whoever they might be) should be easy. Some...