UserTesting Blog

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  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
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    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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Six agreeable examples of GDPR ready opt-in forms

The General Data Protection Regulation (GDPR), an EU privacy regulation designed to more rigorously...

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How to improve digital payment experiences

What’s in your wallet? If you’re like many Americans, there probably isn’t a lot...

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78 marketing questions to ask (and how to test them)

Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

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The gap in self-service kiosk experiences

If you’ve traveled by air, used an ATM, indulged in some fast food, visited...

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Designing for digital natives: Are you ready for Generation Z?

For years now, it seemed like you couldn’t go a day or two without...
Photo of team at conference table discussing human insights from customers

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What are human insights? Why data alone isn’t enough to create great customer experiences

What are human insights? Human insights offer a deeper understanding of customers by observing...

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Everyday empathy: practical tips for applying customer empathy

At UserTesting we’re always talking about the importance of empathy , you might even...

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Get the most out of surveys without frustrating customers

In today’s Experience Economy , it’s nearly impossible to make it through an experience—whether...

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3 lessons learned from working on a fast-growing team

Most of my career has been spent on the client side, in large corporate...