Skip to main content
Close PromoBar
Register now Register now Register now Join us virtually in Oct for The HiWorld Tour, our annual customer conference!    Register now    Join us virtually in Oct for The HiWorld Tour, our annual customer conference! Register now Register now Register now
Media and Entertainment

Airtime + UserTesting

How Airtime built its brand with customer insights into its new social media platform
UserTesting | Customer Page DownArrow
About Airtime

The Airtime app is a group video chat app that allows users to experience text, video and music in real-time. 

Airtime Achieved
Tests launched per year = more action
Improved brand and category awareness
Significantly enhanced the platform in one year


Airtime wanted to fill a gap in the social media space by creating an app that defines a new category and paves the way for more meaningful connections.

However, they needed a solution to validate their concept with their prospective target customers before investing in development of the app.


Airtime purchased a license to UserTesting and immediately began to launch tests with a range of potential customers whom they easily found in the UserTesting Contributor Network. 

They designed a series of tests to gain empathy for customer needs and, importantly, understand why. UserTesting's templates were utilized to accelerate the process and allow the team to uncover meaningful insights within hours after each test—much faster and more affordably than in-person interviews.


As a result of launching over 80 tests in a very short period of time, Airtime was able to quickly validate all their concepts and optimize a full range of user experiences and marketing messaging that allowed them to launch successfully. 

Today, Airtime continues to keep asking questions to customers in order to continuously improve and accelerate their brand awareness and business growth, thanks in large part to UserTesting.

Picture of Milan Mijatovic from Airtime for UserTesting success story
Milan Mijatovic Lead UX Researcher

“If we didn’t have UserTesting to optimize our platform, we wouldn’t be nearly as successful.”