Airtime + UserTesting

How Airtime built its brand with customer insights into its new social media platform

Industry: Media and Entertainment Company Size: Small Role: Designer Customer Type: B2C

About Airtime

The Airtime app is a group video chat app that allows users to experience text, video and music in real-time.

Airtime Achieved

80+

Tests launched per year = more action

Improved brand and category awareness

Significantly enhanced the platform in one year

Challenges

Airtime wanted to fill a gap in the social media space by creating an app that defines a new category and paves the way for more meaningful connections.

However, they needed a solution to validate their concept with their prospective target customers before investing in development of the app.

Solution

Airtime purchased a license to UserTesting and immediately began to launch tests with a range of potential customers whom they easily found in the UserTesting panel.

They designed a series of tests to gain empathy for customer needs and, importantly, understand why. UserTesting's templates were utilized to accelerate the process and allow the team to uncover meaningful insights within hours after each test—much faster and more affordably than in-person interviews.

Results

As a result of launching over 80 tests in a very short period of time, Airtime was able to quickly validate all their concepts and optimize a full range of user experiences and marketing messaging that allowed them to launch successfully.

Today, Airtime continues to keep asking questions to customers in order to continuously improve and accelerate their brand awareness and business growth, thanks in large part to UserTesting.