Airtime + UserTesting
The Airtime app is a group video chat app that allows users to experience text, video and music in real-time.
Challenges
Airtime wanted to fill a gap in the social media space by creating an app that defines a new category and paves the way for more meaningful connections.
However, they needed a solution to validate their concept with their prospective target customers before investing in development of the app.
Solution
Airtime purchased a license to UserTesting and immediately began to launch tests with a range of potential customers whom they easily found in the UserTesting Contributor Network.
They designed a series of tests to gain empathy for customer needs and, importantly, understand why. UserTesting's templates were utilized to accelerate the process and allow the team to uncover meaningful insights within hours after each test—much faster and more affordably than in-person interviews.
Results
As a result of launching over 80 tests in a very short period of time, Airtime was able to quickly validate all their concepts and optimize a full range of user experiences and marketing messaging that allowed them to launch successfully.
Today, Airtime continues to keep asking questions to customers in order to continuously improve and accelerate their brand awareness and business growth, thanks in large part to UserTesting.
“If we didn’t have UserTesting to optimize our platform, we wouldn’t be nearly as successful.”
