Automotive

Autotrader + UserTesting

See how human insight helps the online car marketplace align its digital experiences with the customer journey

Bradley Miller, Senior UX Researcher, Autotrader

Live Conversation allows me to do journey mapping type interviews and persona type work that I couldn’t do before because of staff and budget constraints.

Bradley Miller

Senior UX Researcher, Autotrader, Bradley Miller

  • 5X
    Faster speed to insights
  • 80%
    Cost savings vs. traditional methods
  • Refined the customer journey
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    Witness how CarMax empathizes with customers to enhance the buyer journey
  • Witness how AAA Club Alliance mitigates risk while growing its business in today's economy
  • Teaser Images for Customer Stories. These teaser images are used for the Customer Story cards on the Customer Stories Listing page.
    See how Adobe utilized human insight to help BRP showcase their products across 180 websites
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    Watch how Eccentric Engine develops 3D technology to improve the car buying experience in India and beyond