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Indeed + UserTesting

How the Indeed Incubator is helping people find job with new products backed by human insights
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About Indeed

Indeed is the world's largest job search engine with more than 250 million unique visitors every month. Every day, Indeed connects millions of people to new opportunities in over 60 countries and 28 languages.

Indeed Achieved

Of the Indeed Incubator’s 34 startups successfully exited within the first two years


Quicker product development with higher confidence in market need


Adopted a customer-centric focus throughout the Incubator program


Indeed is the #1 job site in the world with more than 250 million unique visitors every month. To continue its mission to help job seekers, the company launched Indeed Incubator. Teams within the product accelerator operate like mini-startups building new products and assessing their viability through fast launches and empirical learning.

Incubator teams pitch their ideas to an investment committee, similar to venture capital-funded startups, and use a metered-funding model to fund the startups for 3 months and then return to the investment committee for another round of funding based on customer interest and market size.

Indeed is a very data-driven organization, but the new products within the Incubator program are so small that teams often can't rely on quantitative data to validate a hypothesis. They needed a way to quickly get qualitative data to inform product ideation.


User insights are paramount to Indeed Incubator teams building a product that meets user needs.

As part of its kick-off week (a modified design sprint), Incubator teams leverage UserTesting’s Live Conversations to set up calls for the team to chat with users before they begin defining their solution.

Teams also heavily leverage unmoderated tests to quickly get feedback on their minimum viable products (MVPs). Every product is expected to launch their MVP within 3 months (the length of the first funding round) and qualitative feedback is a big part of that process.


Each team within the Indeed Incubator has become very user-centric. One of their objectives and key results (OKRs) is that every product team talks to at least 1 user every other week. Everyone on the team (e.g. UX, PM, Eng, Marketing, Sales) are involved in testing sessions and look forward to user feedback.

With fast feedback from users, Incubator teams are able to meet tight deadlines and get their MVP to market within the first three months.

The Indeed Incubator has funded 34 products since 2017, with at least 6 exiting into the main organization. New products include a universal resume for Japanese job seekers and Indeed Hiring Events, which helps enterprise employers better manage job fairs.

Ann Enders Director of UX, Indeed Incubator

“The way Indeed helps people find jobs in the 21st Century is by creating innovative solutions based on job seeker needs that are verified by the human insights we get from UserTesting.”

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