Challenge Vernier wanted to empower STEM educators in over 135 countries with easy-to-use and affordable testing software and solutions.
Solution UserTesting allowed Vernier to test how their customers navigate their catalog and search for solutions. The Vernier team was able to compile video clips that showed them how educators browsed through the catalog and the pain points they experienced along the way, giving them access to insights they hadn’t been able to previously collect through surveys and in-person focus groups.
Results Vernier found that browsing behavior was driven by the grade level and subject that educators specialized in. This influenced how they searched the Vernier catalog and the solutions they were looking for. These findings inspired the Vernier team to redesign their catalog and rethink their product offerings. As a result, the entire product portfolio was improved while saving substantial money on research and development costs.