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Featured articles

  • UserTesting's vision for AI

    In what felt like overnight, artificial intelligence (AI) and machine learning (ML) exploded into our personal and professional lives. AI hit the mainstream with generative AI like ChatGPT, DALL-E, and Midjourney, allowing...
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  • Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • 30 product discovery questions to ask about your next project

    Product discovery is an essential phase of product development. During product discovery, cross-functional teams explore, define, and refine an idea to create a customer-centric solution. It's a collaborative process that involves various...
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Blog

Why world-class retailers rely on more than NPS or CSAT

Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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Two women in an office reviewing a document

Blog

What is customer journey mapping?

​ Customer journey mapping serves as a critical exercise for teams dedicated to improving...
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Woman holding credit cart looking at laptop

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Financial services usability testing

​Financial service organizations face unique challenges when conducting user research , from strict regulations...
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Investing in UX research

If you’re a UX practitioner, you clearly understand the value of what you do...
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Man and woman writing on a whiteboard

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What is an ethnographic study?

With rapidly changing expectations and behaviors, understanding customers on a deeper level is crucial...
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man sitting at a conference table working on his laptop

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11 product discovery techniques to help your team succeed

Product discovery is an essential phase in the product development cycle that allows you...
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Woman's hand tapping on an illuminated mobile phone

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A/B test your mobile apps and websites for quick UX wins

Every product designer or developer needs A/B testing in their toolkit, including those who...
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Omnichannel vs. multichannel testing

In the UX industry, terms like omnichannel and multichannel are often used. However, describing...
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Contextual inquiry: A comprehensive guide

Contextual inquiry in the user experience Contextual inquiry is a valuable tool in your...
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