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UserTesting for startups

Capture rich, video-based feedback to make decisions with confidence, ensure product-market fit, and accelerate innovation and growth.

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Empowering startups to succeed

As a startup, your team has to be nimble and adaptive. With remote usability testing and customer feedback, teams can stay agile and move quickly—all while staying ahead of customer expectations, ensuring product-market-fit, achieving faster speed-to-market, and providing outstanding customer experiences that differentiate your products from competitors.

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How startups innovate and grow with UserTesting

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Customer story


How Krikey surpassed their KPIs, reaching over 1 million downloads of their AR app ahead of deadlines with the help of customer insight.

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Customer story

TULA Skincare

See how TULA Skincare launched a shade finder experience that increased conversion by 300%

Take your startup to the next level

Increase speed-to-market

  • Quickly find your ideal target audience from the UserTesting Contributor Network—a global and diverse group of individuals who have qualified and opted-in to use the UserTesting platform to provide their perspectives on products and experiences
  • Define your target audience with demographic filters and customized screening questions
  • Simplify participant recruitment with automated test distribution, notifications, and incentive payments
  • Become part of over a million Customer Experience Narratives (CxNs) generated by our customers on the platform each year
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Prioritize and decide with confidence

  • Intuitive, video-first digital experience platform that provides a vivid, first-person perspective for any customer experience
  • Test concepts, ideas, and messaging early—before investing resources
  • Ensure product-market fit by testing mobile apps before release
  • Ensure messaging resonates by gathering fast feedback on content and emails 
  • Design, build, and iterate with confidence by incorporating customer feedback throughout the development process
  • See experiences through the eyes of your customers
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Accelerate innovation and growth

  • Develop customer-driven solutions that get results
  • Gain deeper understanding of customer attitudes and behaviors through remote, live interviews
  • Differentiate from your digital strategy through competitive insight
  • Quickly iterate on experiences with rapid, frequent testing
  • Test your competitors to understand people's likes or dislikes, and improve products with that insight
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Hear from your customers today, no experience required

Get started quickly with UserTesting templates to validate concepts, discover needs, and hear your customers' thoughts on your products.

Additional resources

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Get tips and best practices to make a strong case for getting a budget for human insight.