DocuSign + UserTesting

Morgan Davis, Manager of User Research and Gabi Moore, Principal Product Designer at DocuSign, collaborated and came up with a brilliant idea to compare customer reactions in two situations: one in which users successfully completed the verification, and another in which they failed. 

He turned to the UserTesting platform for two reasons. First, he knew it would be easy to design and launch a test and get results in a matter of hours. Secondly, he knew that UserTesting would allow him to uncover exactly how users felt in each scenario and pinpoint both when and why users felt that way by hearing them ‘think out loud’ and observing their exact behaviors after each situation. 

The team’s designer created three prototypes to compare reactions while users waited during the ID Verification process. Each design displayed different levels of information—limited information, some information, or detailed information—which were randomly assigned to each contributor.

Which design would users like best? Which would give the user the most confidence while waiting? Would animations help or hurt the experience? These were some of the questions the team would soon have answered.

DocuSign discovered that the prototype design that provided detailed information generated significantly higher levels of user confidence—even when users failed in their attempt to verify their identity—because waiting with information made them feel informed whereas waiting without information made them feel confused or upset and more likely to give up. 

“I felt informed as I was waiting for my information to be verified as I was told what was happening at every step in the process. I never had to wonder if it was working or not, and knowing this helped streamline the experience and reduce any frustration I may have otherwise had.” – UserTesting contributor

Morgan and his team used these insights to launch an improved ID Verification experience where signers were informed with helpful information about the status of their verification as it was happening. The new design not only resulted in significantly lower levels of user frustration but generated a 25% increase in ID Verification success rates along with significantly more engaging user experience based on user sentiment.