
Media & entertainment
Non-profit
The Philadelphia Inquirer + UserTesting
Watch how The Philadelphia Inquirer expedited their transition to digital and increased mobile checkout rates by 68%.
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Founded in 1829, The Philadelphia Inquirer is a public-benefit corporation that publishes a news website and two daily newspapers that serve the Philadelphia metropolitan area.
For the past few years, subscription rates for local news providers have fallen dramatically. The Inquirer needed to make fundamental changes to their business, their products, and their culture, or else Philadelphia would become another ‘news desert.' They had to evolve their processes ...
Moving into digital is an area that we have been doing for some time and are continuing to move forward in. And so learning about how users are using those products and how to best deliver them helps us grow the entire company.