Consumer products

Fashion & Apparel

TULA Skincare + UserTesting

See how TULA Skincare launched a shade finder experience that increased conversion by 300%

Nicole Otake - UI/UX Designer, TULA Skincare

We gave users the opportunity to explore our initial Figma designs and provide their feedback. Test participants answered questions like, ‘Do you feel confident that you would be able to find your accurate shade and purchase the product by using this tool?’ Their responses–and the changes we made based on those insights–enabled us to move from design to development.

Nicole Otake

UI/UX Designer, TULA Skincare

  • 300%
    Increase in conversion rate. Users who take the skin quiz add to cart 32% versus 8% for those who don’t
  • 98.5%
    Match with skin tones. Only 1.4% of customers returned their purchases due to selecting a wrong shade
  • 69%
    Of those who completed the quiz added a product to their carts on the TULA Skincare website
If we did this right, it would boost purchase confidence, provide a seamless and inclusive experience for all users, and support TULA’s business objectives as we entered a new product category. That’s where UserTesting and the power of human insight came into play.
Alexandre Chau - Director, Tech & E-Commerce - Europe, TULA Skincare
Alexandre Chau Director, Tech & E-Commerce - Europe, TULA Skincare
  • Witness how Chico's uses fast feedback and video insights to grow its loyal customer base
  • Learn how UserTesting contributors helped improve a web page suffering from 16% in page exits
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    Watch how Canva uses human insight to make design accessible to everyone
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    See how Dick’s Sporting Goods mastered curbside pickup during the global pandemic