Fashion & Apparel
See how TULA Skincare launched a shade finder experience that increased conversion by 300%
We gave users the opportunity to explore our initial Figma designs and provide their feedback. Test participants answered questions like, ‘Do you feel confident that you would be able to find your accurate shade and purchase the product by using this tool?’ Their responses–and the changes we made based on those insights–enabled us to move from design to development.
UI/UX Designer, TULA Skincare