Vernier Software & Technology + UserTesting

When the pandemic struck, educators faced an immediate transition from teaching in a classroom or laboratory setting, where they typically use Vernier’s products, to teaching remotely. STEM educators struggled to keep students engaged online and in Zoom rooms. They also struggled with high costs, poor safety, and a lack of supervision. 

Vernier created a new website section specifically for remote learning. Through UserTesting, educators from each segment provided feedback about their needs and explained how the website’s remote learning section could serve them best. They needed materials that they could incorporate into their curriculums immediately! And hearing from middle school educators, high school STEM teachers, and college professors quickly helped Vernier to respond with the content they needed. 

According to Kristen Paniagua, “We used to use focus groups or in-depth interviews to gather information, but these in-person activities took so long to plan. With UserTesting, we hear from educators within a couple hours, and this works so well for our fast-paced team. The educators we serve get the most refined journey and messaging to help them find what they need quickly, especially our SaaS products during the pandemic, to help them keep their students engaged.”

Kristen explains how UserTesting helped grow Vernier’s UX function. “Because UserTesting demonstrated the value of implementing customer feedback into our processes, we have established a small UX team to investigate improving our content, and I have the privilege of leading this team.” 

That team now works in sprints to test content and glean feedback from educators. Through that testing, they continue to further improve Vernier’s exceptional customer experience.