GuidesExpert resources for UX, product, design, marketing, and CX teams to craft better experiences Featured guides GuideDesigning AI-powered shopping experiences for the next generation of commerce A practical guide for eCommerce and digital leaders in retail and CPG AI is... Read more GuideHow to engage and convert prospects from every customer channel Learn what drives buyers to your website and gets them to stay beyond the... Read more GuideMaximize marketing ROI—before you waste another dollar It’s not just about measuring performance. It’s about engineering it—before launch. Marketing is under... Read more Featured guides GuideLOCKEDOptimizing conversion rates for retail and consumer brands GuideLOCKEDEffective AI: how to choose the right generative AI features—and build them... GuideLOCKEDBoost website conversions with real user feedback Primary Industry (field_primary_industry) Use caseAutomotiveBusiness servicesConsumer productsOtherEducationEnergyFashion & ApparelFinancial servicesFood & beverageGamingHealthcareHealth & fitnessManufacturingMedia & entertainmentNon-profitPublic sectorPharmaceuticalReal estateRetail & ecommerceSecurityTechnologyTransportationTravel & hospitality Roles (field_roles) TeamsDesignExecutivesHuman ResourcesMarketingProductResearch GuideA guide to customer-first innovation and discovery Unlocking the future of product innovation In today’s fast-paced and competitive business environment, staying... Read more GuideHow to drive product waste out of your development process For decades, we’ve been forced to trade off between speed and quality when making... Read more GuideA step-by-step guide to fast feature prioritization Ready to take the guesswork out of your product roadmap? Feature prioritization helps teams... Read more GuideUnlock what works: how to test your creative to connect, convert, and inspire Ready to take the guesswork out of your creative? Creative testing helps teams make... Read more GuideEnhance brand reputation for long-term success Strengthen brand perception, refine messaging, and maintain consistency across every touchpoint to build credibility... Read more GuideThe future of banking contact centers: improving containment and self-service What happens when your customers are trapped in an endless loop of bad automation... Read more GuideUnlocking campaign effectiveness: a step-by-step guide to driving impact before launch The most effective marketing teams design for impact from the start. Campaigns that reach... Read more GuideKeys to impactful designs that drive goal conversion rates Design’s role in creating business impact In 2025, 89% of companies will compete primarily... Read more GuideOptimizing conversion rates for retail and consumer brands Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment... Read more Load More