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The responsible path to AI-accelerated Customer Insights
UserTesting’s point of view on introducing AI-powered features across its suite This document outlines...
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The business case for lean experimentation
Organizations are building faster than ever. AI-assisted design, modular design systems, and agile delivery...
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Top market research thought leaders to follow in 2026
Top 5 voices in market research: What industry leaders are saying about the future...
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4 Reasons why CMOs need a new customer segmentation strategy in 2026
According to the GIIRAC Customer Insight & Segmentation in Market Research , customer segmentation...
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3 UX Features to make instant payments feel more secure
According to a study by J.P. Morgan, FedNow, RTP, and real-time card networks have...
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A note to our customers: what we’ve learned, what we’ve changed, and what’s next
Over the past year, my leadership team and I have spent a lot of...
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The CMO-CFO trust gap is growing—customer insights may be the bridge
In many organizations, the relationship between the CMO and CFO can feel like a...
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Bring customer insights directly into Figma
Design teams move fast—but validation often slows them down. Switching tools, writing test plans...
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What shoppers really want from AI in retail (and where brands are missing the mark)
AI is everywhere in retail right now, from chatbots and recommendations to personalized offers...
