UserTesting Blog

Featured articles

  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
  • Image of customer giving a company an NPS rating

    Blog

    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...

All articles

Screenshot of MURAL and UserTesting test with participants

Blog

Reinventing how we work through digital transformation and collaboration

As Jim Kalbach likes to say, work is not an office it’s what we...
Man smiling sitting in office desk looking at laptop

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Core Web Vitals: What you need to know about Google's UX ranking factor

Core Web Vitals are a new set of metrics from Google, due to be...

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How to build strong design teams that scale

How do you build a customer-focused design team that scales? Susan Rice has done...

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It’s time to pivot: 3 takeaways from INDUSTRY: The Product Conference

What’s the first thing that comes to mind when you hear the word, pivot...

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How to delight your raving fans through customer listening

It doesn’t seem intuitive—from a design perspective—to add steps to a sign-up process, but...
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UserTesting’s Squash Hunger initiative provides over 200,000 meals

Millions of people around the world don’t know where their next meal will come...
Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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CX vs. UX: what’s the difference?

While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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How Canva uses a blend of UX and functional bug data to improve global customer experience

Since launching in August 2013, Canva has been empowering the world to design. Today...

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Executive alignment drives customer-centricity: insights from a C-level strategist

Knowing your audience is foundational for marketers, UX professionals, and project managers alike. However...