UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Hands planting a young plant into dirt

Blog

Sustainability templates to get to the heart of what your customers value most

Sustainability is increasingly a hot topic across multiple industries. Everything from paper products to...

Blog

Product manager interview questions

Product managers play an integral role in the success of companies, large and small...

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How to integrate continuous user testing into your product development workflow

Last week we sat down with Edmond Lau, author of the book The Effective...

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Insights that speak your language: April 2022 product release

Every spring presents us with a reminder to refresh and renew. This doesn’t just...

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Qualitative vs. quantitative research: what's the difference?

While the topic of qualitative vs. quantitative research sounds intimidating, they’re easy concepts to...

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Using rating scale questions in your UX research

In a previous post, Streamline your UX research with customer experience analytics , we...

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Stay connected to your customers with templates for IoT and connected devices

Years ago, connected devices were more of a novelty than a necessity. Today, it’s...

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UserTesting templates for social commerce testing

Retail, and how people prefer to shop, is constantly changing. Whether it’s through new...
a person pointing at some plans

Blog

How to create a UX research plan

The concept of research planning can be met with mixed emotions. Some may say...