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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

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UserTesting life: Join the club!

We're thrilled to announce that we're officially certified as a Great Place to Work...
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Biometrics and customer experience (CX)

Creating great customer experiences in today’s world of multiple touchpoints and heightened customer expectations...
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How the Starbucks app keeps customers coming back for another cup

In honor of National Coffee Day, we wanted to take a look at what...
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The top UX certification programs for design professionals

If you’re considering a career as a UX professional—or building on your existing skills—you...
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7 tips for smoother remote moderated usability studies

Today’s article is a guest post from Devin Harold, UX Research Manager at Verizon...
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Regional healthcare system diagnoses digital pain points

A study released by the Pew Internet & American Life Project shows that 80%...
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10 LinkedIn groups every CX professional should join

LinkedIn is more than a social media channel, it’s a place to network, learn...
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UserTesting success story: how Ryanair flies past the competition

When asked how they prefer to do vacation research, U.S. consumers are nearly unanimous...
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Why are Apple’s new iPhone ads so annoying?

It all depends on who you ask. While Apple is renowned for its powerful...
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