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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

    Blog

    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

    Blog

    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

people sitting round a table doing a workshop

Blog

The power of workshops in the UX process

Today's guest post comes from Michal Mazur, UX Lead at Pomegranate Media. Enjoy! User...
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Introducing AppCapture: free and unlimited screen recording for iOS apps

AppCapture lets you quickly capture a user’s screen, voice, and gestures as they interact...
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image of girl looking at laptop

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The new and improved UserTesting video player

At UserTesting, we’re continuously listening to our customers to find ways to make the...
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Calculating the value of UX research

Today’s post is an excerpt from our whitepaper, Proving the ROI of UX research...
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How user testing fits into agile development

Agile has become the go-to development methodology for organizations that want to reduce the...
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Canva uses UserTesting to optimize onboarding experience

The challenge The idea for Canva came from watching non-designers trying to use traditional...
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Illustration of an illuminated light bulb, wrench, and graphs

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3 Reasons Why You Should Conduct Continuous User Research

By now the importance of conducting user research is well established. Yet, according to...
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11 ways to generate evidence-based growth experiment ideas

Today’s post is an excerpt from our eBook, the product manager’s guide to customer-centered...
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Illustration of a person holding a large key

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Why (and how) marketers should build empathy for their customers

Let’s be honest: empathy isn’t something most marketers spend a lot of time on...
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