COVID-19 Human Insight Portal
Information and insights to help you adapt and stay connected with
your customers—now and in the future.
What we're learning
"The messages are all pretty much the same and they're becoming a bit of a cliche."
of Americans report severe hardship due to sheltering at home.
Doctors and scientists are the most trusted sources of virus info. Social networks are the least.
of US consumers noticed a shift in advertisement messaging.
A rental car is basically like I have control, I could spray it down with Lysol. With rideshare, I don't feel like I have as much control.
Learn what consumers need to feel comfortable traveling again
of Americans who want to continue to commute to work post-pandemic.
Traveler loyalty will be based on which companies make people feel safest and most comfortable traveling with.
UK consumers want increased communication and updates from traditional banks and fintechs.
85 % of the US population has ordered something for delivery or pickup during the pandemic, with food orders being the most popular item.
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