Customer stories

Customers innovate with UserTesting

Discover how thousands of teams create exceptional experiences with the help of human insights

All Customer Stories

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See how Panera validated a from-scratch loyalty redesign 15 years in the making
Discover how The Co-operative Bank used UserTesting to scale customer research, increase savings account openings by 17%, and improve digital experiences.
Learn how The Co-operative Bank trained 20 colleagues to run their own UserTesting studies—and grew...
See how AT&T used UserTesting to validate its same-day delivery experience, achieving 100% task success while building customer trust.
See how AT&T used human insight to launch same-day delivery without breaking customer trust
Grubhub used UserTesting to gather rapid customer insights, refine a major campaign in real time, and improve understanding and conversion.
Grubhub used UserTesting to validate and refine a major, pioneering campaign in real time, ensuring...
TEASER-2026-The White Company-752x512
How The White Company's product design team turned six years of customer research into a...
TEASER-2026-AJBell-725x512, Customer Story Teaser, AJ Bell
AJ Bell strengthens decision-making and reduces product risk by embedding customer insight into every stage...
Customer story assets for Motability Scheme
How Motability Operations dismantled the barriers between their business and their users—and transformed a culture...
Discover how Vitality scaled human insight across 24 countries with UserTesting—creating a consistent, loveable global app experience.
From local feedback to global transformation, Vitality scaled customer insight across 24 countries

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