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Increase conversions

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight

Create frictionless, memorable ecommerce experiences

Explore ecommerce best practices, expert advice, user research templates, and more

Ecommerce teams need to understand how shoppers interact with their brand across all channels and touchpoints in order to optimize the customer experience and increase their conversions. Expand your knowledge through the latest articles, guides, podcast episodes, and more from the leading human insight platform.

UserTesting for ecommerce

Drive revenue through optimized ecommerce experiences

With access to more customer data and analytics than ever, it can be a challenge to translate metrics into actionable customer insight. Empowering teams with human insight enables ecommerce teams to capture richer context on customer behaviors and needs, optimize digital experience touchpoints, and make decisions quickly and with confidence.

Ecommerce webinars

Hear what today’s top ecommerce experts are saying in these live and on-demand sessions

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Optimize ecommerce experiences

By proactively collecting customer perceptions and expectations around their shopping experiences, digital retail teams can be better equipped to convert customers, fulfill orders, and enhance shopping experiences all year long.

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With access to more customer data and analytics than ever, it can be a challenge to translate metrics into actionable customer insight. In order to improve conversion rates, ecommerce teams need context-rich human insight on online shoppers’ behaviors and attitudes toward the brand throughout their buyer’s journey.

Human insight empowers ecommerce teams to see their brand through the eyes of their customers across web and mobile app shopping experiences. Identify points of friction in the shopping process, understand customers’ thought processes as they interact with your brand, and pinpoint areas for optimization to grow your ecommerce revenue.

Industry report

Rescue retail and ecommerce budgets by getting buyer feedback

When retail and ecommerce teams rely on analytics from past campaigns, they're only getting half the story. See firsthand why some buyers don't convert.

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Online shopping experiences that convert

Leverage customer insight and boost sales

Watch real people engage with your ecommerce and retail products, apps, or services, and easily get a vivid, first-person understanding of any experience.