Increase conversions Improve customer experiences Create frictionless experiences Optimize digital experiences Drive customer loyalty

In today’s ecommerce ecosystem, shoppers engage with a brand across multiple devices and many touchpoints. Each interaction shapes their opinion of the brand and influences their likelihood to buy in the future.

With human insight, ecommerce teams can follow the customer journey through interactions across different channels to discover how to optimize the shopping process, improve the customer experience, and increase revenue.

The many reasons for shopping cart abandonment can include friction in the checkout process, disappointment with unexpected shipping prices, or simply wanting to do more comparison shopping before purchasing. Metrics alone don’t always tell the whole story, leaving ecommerce teams wondering what their customers are thinking and how they can reduce shopping cart abandonment.

Human insight allows ecommerce teams to stop guessing and start understanding why customers abandon their shopping process. Pinpoint areas of friction that cause customers to exit without purchasing so your team can boost your conversions and revenue.

Product discovery is a major influencer in customers’ relationships with any ecommerce business. Whether they discover products through a Google search or directly through the website or app, their experience shapes their opinion of the brand. Difficulty in finding the right products makes customers more likely to give up their search and shop with a competitor instead.

Through human insight, you can follow the customer’s journey of searching for products across your digital channels and pinpoint any friction in the process, allowing your team to discover areas for optimization.

Ecommerce advertising teams spend huge amounts of time and effort testing variations of ads to see what resonates with customers. Even when the winners have emerged, it’s often still unclear why customers responded better to one version over another.

With human insight, ad teams can reduce the guesswork and get a clear understanding of how customers will respond to their ad strategy and creative—before spending the budget.