Media & entertainment

NBCUniversal + UserTesting

Watch how NBCUniversal improves experiences across its platforms, channels, and brands

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  • Millions of new digital subscribers
  • Validation of UX hypotheses and theories
  • Increase in UX team’s credibility
With human insight from UserTesting, NBCUniversal's global Identity solution has proven to be the most significant feature launch to date, bringing the widest impact to all our consumer touchpoints across all our network brands.
Josh Snow, SVP, Product and Design
Josh Snow SVP, Product and Design, NBCUniversal
  • Customer Story Teaser Image
    See how Ancestry improved their trial experience, increasing revenue from new subscribers by 6%
  • See how Fandango draws a crowd of moviegoers to their VIP+ app and rewards program
  • Discover how America's largest public radio group used insights from listeners to identify content their audiences will love
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    Watch how The Philadelphia Inquirer expedited their transition to digital and increased mobile checkout rates by 68%.