Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Featured resources

Teaser images for Effective AI:  How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Digital assets for Usertesting and G2 Grid report for user research winter 2025

Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

3 people developing a plan with colorful sticky notes on a clear board.

Blog

Leverage feature-driven development with customer feedback

Feature-driven development (FDD) has become a cornerstone methodology for enterprise product and design teams...

4 individuals in an office surrounding a table and looking at work documents.

Blog

Segmentation, targeting, and positioning guide for better CX

Enterprise marketing teams face the unique challenge of reaching diverse audiences with personalized, high-impact...

Blog

Create great banking onboarding experiences

What was the best onboarding experience you ever had? While this can depend on...

Image of online banking user opening an account

Blog

How smooth is your onboarding experience? Key questions to ask

Digital account opening isn’t a “nice-to-have”—it’s essential to winning new customers and staying competitive...

Photo of a group of designers huddled around a conference table looking at a color wheel

Blog

How color psychology in UX design impacts conversion rates

Color psychology in UX design is one of the most powerful tools in a...

Image of frustrated user opening bank account

Blog

Top 5 customer frustrations with digital bank account opening

Opening a digital bank account should be easy and user-friendly. Yet, for many customers...

Team sitting at conference table in office reviewing conversion rates

Blog

Uncover usability issues early with product research

Without thorough product research and testing, teams run a risk of launching products and...

Blog

Qualitative research examples: Methods, approaches, and FAQs

Qualitative research is a strong tool for understanding user experiences. It helps create better...

Blog

31 prototype testing questions every designer should ask

You already know that fast human insight is key to building a great customer...

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Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
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Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
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Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
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Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
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Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
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Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
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Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
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Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
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Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
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Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: Podcast: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
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Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
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Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
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Season 12
Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
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On-Demand Webinar

October 19, 2023

Connecting to value: Tips, tools, and tactics to help demonstrate the ROI of research and insights

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On-Demand Webinar

October 19, 2023

Empowering healthcare transformation: Unleashing the power of experience research in a highly regulated industry

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Anthony Rogalski

On-Demand Webinar

October 17, 2023

How to master digital customer empathy to stay competitive

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Joanne Martin UserZoom

On-Demand Webinar

September 3, 2023

2022 pharma digital experience study

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Amber Asaro eClinicalWorks

Amy Stone UserZoom

On-Demand Webinar

September 3, 2023

Learn what your executives care about and demonstrate the value of UX

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On-Demand Webinar

September 3, 2023

How to define and design a quality digital experience

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Grace Wolff, Ph.D.

Toni Allen

On-Demand Webinar

September 3, 2023

Ensuring quality research in the age of scaling insights

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Thomas Stokes

Leslie Carter

On-Demand Webinar

September 3, 2023

Qualitative and quantitative: a mixed methods blueprint

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Sara Logel

On-Demand Webinar

September 3, 2023

2022 UK life insurance digital experience study

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Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

Human understanding. Human experiences.

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