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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Digital assets for User Interviews The State of Synthetic Users report

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

Image of people looking at analytics, but asking the question why

Blog

Analytics show the sequence, not the story: add human insight to your martech stack

Your customer experience optimization efforts are built on a foundation of data. Heat maps...
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young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

Blog

AI-assisted shopping: The new customer journey is emerging

Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
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Image of a woman shopper with Punxsutawney Phil in the background

Blog

Why ‘re-engagement’ feels like Groundhog Day to your visitors (and how to fix it)

In the 1993 movie “ Groundhog Day, ” Bill Murray’s character Phil is stuck...
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CB Front Porch Night

Blog

Did people really hate the new Cracker Barrel logo that much?

We surveyed 200 people in 24 hours to find out Cracker Barrel recently rolled...
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Group of people shopping for holiday shopping article

Blog

How retailers can win this holiday season

Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
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Blog

If your AI feels robotic, you’ve already lost the customer

Imagine this: a customer logs onto your site looking for skincare. They’ve had a...
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Blog

The landing-page lie: align channel expectations before the bounce happens

We’ve all been there. You click on a promising ad, a compelling social post...
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AI agents are shopping without you—will your brand still win hero image

Blog

AI agents are shopping without you—will your brand still win?

In May 2025, MasterCard and Visa launched a new way to shop online. With...
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Blog

When personalization feels creepy: how to know you’ve crossed the line

As AI transforms digital customer experiences, the line between personalized and invasive has never...
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Using Human Insight To Engage Buyers Throughout Their Journey | Cover

Guide

Using human insight to engage buyers throughout their journey

Today's buyers are more empowered than ever with many digital tools at their fingertips...
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Scaling customer empathy for UK businesses cover

Guide

Scaling customer empathy for UK businesses

Welcome to the age of the customer. Gone are the days of customer research...
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Proving the ROI of UX research

Guide

Proving the ROI of customer understanding

Most teams do not struggle to believe that user insight matters. They struggle to...
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Keeping score: The value of experience benchmarking for executives

Guide

Keeping score: the value of experience benchmarking for executives

Customer experience metrics can uncover valuable insights that help your teams create better products...
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The Complete Guide To User Interviews Teaser Cover

Guide

The complete guide to user interviews

Whether you’re designing a new flow in your product experience or reimagining your website...
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Consumerization of healthcare: Exceeding consumer and patient expectations with user feedback

Guide

Consumerization of healthcare: exceeding consumer and patient expectations with user feedback

Healthcare organizations must adapt quickly to meet evolving expectations and to provide efficient and...
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  • Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.

    Season 14

    Ep. 223: Design leadership in the age of AI: slowing down to think better

    Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.
    Listen now
  • Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.

    Season 14

    Ep. 224: AI made design faster. Now leaders need to make it better.

    Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.
    Listen now
  • Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.

    Season 14

    Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework

    Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.
    Listen now
  • As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.

    Season 14

    Ep. 226: Customer insights become the advantage when AI can build anything

    As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.
    Listen now
  • Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.

    Season 14

    Ep. 227: AI can build almost anything now. That’s the problem.

    Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.
    Listen now
  • Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.

    Season 14

    Ep. 228: Future-proofing your UX career

    Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.
    Listen now
  • Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.

    Season 14

    Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.

    Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.
    Listen now
  • Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.

    Season 14

    Ep. 230: When the checkout disappears, who keeps the customer?

    Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.
    Listen now
  • AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.

    Season 14

    Ep. 231: AI can build anything. It still needs someone to point the way.

    AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.
    Listen now
  • Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.

    Season 14

    Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.

    Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.
    Listen now
  • Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.

    Season 14

    Ep. 233: The mindset shift that turns UX research into a strategic business advantage

    Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.
    Listen now
  • Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.

    Season 14

    Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.

    Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.
    Listen now
  • Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest.

    Season 14

    Ep. 235: What a wedding DJ can teach you about user research

    Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest. 
    Listen now
  • Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.

    Season 14

    Ep. 236: UX for AI: why building faster is no substitute for building the right thing

    Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.
    Listen now
  • Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.

    Season 14

    Ep. 237: AI is making UX research faster. But are we asking the right questions?

    Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 238: Stop staying in your lane: How AI is reshaping product teams

    Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.
    Listen now
  • Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.

    Season 14

    Ep. 239: The AI design trap: Why shipping faster isn’t enough

    Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.
    Listen now
  • Explore Rich Mironov’s take on AI in product development—and why faster coding still requires human judgment, customer discovery, and product strategy.

    Season 14

    Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.

    Explore Rich Mironov’s take on AI in product development and why faster coding still requires human judgment, customer discovery, and product strategy.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 241: The 80% problem: What AI still needs from humans

    Explore why AI makes human expertise, judgment, taste and craft more important—and how teams can use AI to improve creativity without sacrificing quality.
    Listen now
  • Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI.

    Season 14

    Ep. 242: Why human intelligence matters more as AI gets smarter

    Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI. 
    Listen now

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Nadya Sustache
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On-Demand Webinar

August 21, 2024

Designing for diverse audiences

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Nadya Sustache
Amrit S Bhachu

On-Demand Webinar

August 14, 2024

The importance of customer centricity

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Lacey Fabrizio
Cornelia

On-Demand Webinar

August 8, 2024

Best Practices and Use Cases for AI-Powered Surveys

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Bailey Copithorne

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August 7, 2024

Leveraging AI in UX design

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Andy

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July 30, 2024

UserTesting July 2024 product release

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On-Demand Webinar

July 25, 2024

Elevate UX: Unveiling blind spots with measuring and benchmarking the quality of the digital experience

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Webinar Series - Unlocking human centered design in 2024
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 27, 2024

Getting tactical on how to implement customer insights into your PDLC

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June 11, 2024

How QXscore transforms the product development lifecycle

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On-Demand Webinar

June 10, 2024

How to democratize and scale user feedback

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Additional resources

  • Hero Image for Templates

    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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  • someone on ipad

    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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  • Executives reviewing design strategy

    Customers

    75 of Fortune 100

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research
Save your seat
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