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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Digital assets for User Interviews The State of Synthetic Users report

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

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Blog

Performance metrics don’t tell the whole story—but your audience can

Performance metrics have always been revered as the North Star of a campaign’s effectiveness...
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Blog

How AI user research fuels purpose-built products

According to a recent UserTesting study , more than 75% of AI chatbot users...
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Blog

4 questions to ask when your drop-off rates get worrying

So, you’ve done the A/B testing. You’ve adjusted button colors, tweaked page layouts, and...
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product-velocity-businessman-explaining-business-strategy

Blog

4 myths about product velocity that are costing you time and money

In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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Blog

Why human-centered design is your core product strategy

Design is no longer just about aesthetics, it’s a strategic differentiator. User experience (UX)...
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Blog

How to build in marketing ROI before you launch your next campaign

“If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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Blog

What digital banking can learn from retail checkout design

Digital transformation has swept through banking. But many onboarding experiences still feel stuck in...
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Blog

Bridging the experience gap for higher NPS and better UX 

Customer loyalty isn't earned with just great products, it's earned with great customer experiences...
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Blog

Commercials for AI: more reality, less posturing

AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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5 Key Differentiators That Set Elite Organizations Apart | Teaser Image

Report

5 key differentiators that set elite organizations apart

Putting your customer at the center of your business is now a basic requirement...
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Guide

Beyond gameplay: testing the mobile gaming experience

The rise of mobile gaming shows no signs of slowing down. Not to mention...
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Comparing The Digital Experience of the Top 5 U.S. Banks | Teaser Image

Report

Comparing the digital experience of the top 5 US banks

Nearly two-thirds of the US population uses digital banking services, according to Bankrate. A...
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HIPAA and Human Insight | Teaser Image

Report

HIPAA and human insight

A s our access to physical and mental health solutions continues to broaden through...
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2021 CX Industry Report | Teaser Image

Report

2021 CX Industry Report

Foreword Around this time a year ago, ‘pandemic’ may have seemed like an overstatement...
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Rescue retail and ecommerce budgets by getting buyer feedback

Report

Rescue retail and ecommerce budgets by getting buyer feedback

Retail and ecommerce teams who trust their gut feeling without in-person testing are leaving...
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Consumer Perceptions of AI in Healthcare | Teaser Image

Report

Consumer perceptions of AI in healthcare

Understanding how patients and consumers feel about their healthcare experiences is crucial as our...
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Use case guidebook: testing financial services experiences

Report

Use case guidebook: testing financial services experiences

Customer empathy, better products, and superior digital experiences. These are the expectations consumers have...
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  • Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.

    Season 14

    Ep. 223: Design leadership in the age of AI: slowing down to think better

    Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.
    Listen now
  • Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.

    Season 14

    Ep. 224: AI made design faster. Now leaders need to make it better.

    Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.
    Listen now
  • Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.

    Season 14

    Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework

    Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.
    Listen now
  • As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.

    Season 14

    Ep. 226: Customer insights become the advantage when AI can build anything

    As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.
    Listen now
  • Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.

    Season 14

    Ep. 227: AI can build almost anything now. That’s the problem.

    Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.
    Listen now
  • Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.

    Season 14

    Ep. 228: Future-proofing your UX career

    Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.
    Listen now
  • Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.

    Season 14

    Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.

    Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.
    Listen now
  • Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.

    Season 14

    Ep. 230: When the checkout disappears, who keeps the customer?

    Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.
    Listen now
  • AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.

    Season 14

    Ep. 231: AI can build anything. It still needs someone to point the way.

    AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.
    Listen now
  • Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.

    Season 14

    Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.

    Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.
    Listen now
  • Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.

    Season 14

    Ep. 233: The mindset shift that turns UX research into a strategic business advantage

    Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.
    Listen now
  • Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.

    Season 14

    Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.

    Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.
    Listen now
  • Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest.

    Season 14

    Ep. 235: What a wedding DJ can teach you about user research

    Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest. 
    Listen now
  • Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.

    Season 14

    Ep. 236: UX for AI: why building faster is no substitute for building the right thing

    Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.
    Listen now
  • Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.

    Season 14

    Ep. 237: AI is making UX research faster. But are we asking the right questions?

    Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 238: Stop staying in your lane: How AI is reshaping product teams

    Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.
    Listen now
  • Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.

    Season 14

    Ep. 239: The AI design trap: Why shipping faster isn’t enough

    Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.
    Listen now
  • Explore Rich Mironov’s take on AI in product development—and why faster coding still requires human judgment, customer discovery, and product strategy.

    Season 14

    Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.

    Explore Rich Mironov’s take on AI in product development and why faster coding still requires human judgment, customer discovery, and product strategy.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 241: The 80% problem: What AI still needs from humans

    Explore why AI makes human expertise, judgment, taste and craft more important—and how teams can use AI to improve creativity without sacrificing quality.
    Listen now

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Akiko
Louis

On-Demand Webinar

February 20, 2024

How AI is revolutionizing research and the product development lifecycle

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On-Demand Webinar

February 20, 2024

SoDA Webinar with UserTesting: Success through human-centered design

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Akiko
Kelsey

On-Demand Webinar

February 13, 2024

How to tackle AI adoption to develop a competitive advantage and empower your teams

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Amy
Daniel Keane
Caroline Vize

On-Demand Webinar

February 8, 2024

Embracing Customer Centricity: Navigate the FCA Consumer Duty Deadlines

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On-Demand Webinar

November 14, 2023

UserTesting October 2023 product release

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On-Demand Webinar

October 19, 2023

Connecting to value: Tips, tools, and tactics to help demonstrate the ROI of research and insights

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On-Demand Webinar

October 19, 2023

Empowering healthcare transformation: Unleashing the power of experience research in a highly regulated industry

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Anthony Rogalski

On-Demand Webinar

October 17, 2023

How to master digital customer empathy to stay competitive

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Joanne Martin UserZoom

On-Demand Webinar

September 3, 2023

2022 pharma digital experience study

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Additional resources

  • Hero Image for Templates

    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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  • Executives reviewing design strategy

    Customers

    75 of Fortune 100

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research
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