Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

UT

Webinar

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

Start here to create great customer experiences

Photo of customer service agents working at a call center

Blog

Unlocking the next level of call center optimization

In the past few years, artificial intelligence (AI) advancements have revolutionized customer service. Many...

Blog

How user research in product development and design transforms products

In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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Blog

Leverage feature-driven development with customer feedback

Feature-driven development (FDD) has become a cornerstone methodology for enterprise product and design teams...
4 individuals in an office surrounding a table and looking at work documents.

Blog

Segmentation, targeting, and positioning guide for better CX

Enterprise marketing teams face the unique challenge of reaching diverse audiences with personalized, high-impact...

Blog

Create great banking onboarding experiences

​What was the best onboarding experience you ever had? While this can depend on...
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Blog

How smooth is your onboarding experience? Key questions to ask

Digital account opening isn’t a “nice-to-have”—it’s essential to winning new customers and staying competitive...
Photo of a group of designers huddled around a conference table looking at a color wheel

Blog

How color psychology in UX design impacts conversion rates

Color psychology in UX design is one of the most powerful tools in a...
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Blog

Top 5 customer frustrations with digital bank account opening

Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
Team sitting at conference table in office reviewing conversion rates

Blog

Uncover usability issues early with product research

Without thorough product research and testing, teams run a risk of launching products and...

No results

  • 3x CMO Joe Chernov shares why CMOs need to think beyond pipeline on the Insights Unlocked podcast

    Season 12

    Ep. 188: Why brand matters and how CMOs are playing out of position

    3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
  • DemandMaven's Asia Orangio on the Insights Unlocked podcast

    Season 12

    Ep. 189: Unlocking SaaS growth with fast, focused customer research

    Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
  • Content Marketing expert Joe Pulizzi on the Insights Unlocked podcast

    Season 12

    Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

    Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
  • Dr. John Whalen on the Insights Unlocked podcast talking about simulated users and other AI tools for UX research

    Season 12

    Ep. 191: How AI in UX research is augmenting (not replacing) human insight

    Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
  • Sangram Vajre from GTM Partners is on the Insights Unlocked podcast talking about the importance of knowing your customers

    Season 12

    Ep. 192: Why knowing your customers is the smartest GTM strategy

    Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
  • Outwitly's Sara Fortier on the Insights Unlocked podcast discussing the importance of human-centered design in an AI world

    Season 12

    Ep. 193: Why human-centered design still matters in an AI world

    UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
  • Foundation's Ross Simmonds on the Insights Unlocked podcast talking about finding the content-market fit that your audience cares about

    Season 12

    Ep. 194: Finding the content-market fit your customers care about

    Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
  • Ema's Surojit Chatterjee joins the Insights Unlocked podcast to discuss AI employees and the future of work

    Season 12

    Ep. 195: AI employees and the future of work with Surojit Chatterjee

    Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
  • Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.

    Season 12

    Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

    Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
  • PODCAST-Ep197-Bill-Macaitis-teaser images 410x205.png

    Season 12

    Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

    Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
  • Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.

    Season 12

    Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

    Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
  • Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.

    Season 12

    Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

    Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
  • Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.

    Season 12

    Ep. 200: Why conversational AI is already reshaping user experience design

    Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
  • Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.

    Season 12

    Ep. 201: Why AI in user research isn’t replacing real people (yet)

    Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
  • PODCAST-Ep202-Lacey-Fabrizio-InsightsUnlocked-teaser.png

    Season 12

    Ep. 202: Why the evolving role of designers changes everything

    Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
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    Season 12

    Ep. 203: The future of customer insights starts in 2026

    Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
  • Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.

    Season 12

    Ep. 204: What UX and CX leaders are talking about heading into 2026

    Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
  • Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.

    Season 12

    Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

    Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
  • Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.

    Season 12

    Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

    Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
  • UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.

    Season 12

    Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

    UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.

No results

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Lija Hogan

On-Demand Webinar

June 23, 2023

How mature CX organizations scale successfully

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Lija Hogan
Dana Bishop

On-Demand Webinar

June 23, 2023

The dawn of experience research and how we got here

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Lija Hogan
Headshot of Carol Rossi

On-Demand Webinar

June 22, 2023

Prioritizing research for impact

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Thom Bartsch

On-Demand Webinar

June 7, 2023

Driving ROI through customer-centricity: actionable insights for insurance companies

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On-Demand Webinar

June 4, 2023

How to build a research repository without losing your mind

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Naksha
Tom

On-Demand Webinar

May 18, 2023

Unlock the 3 keys to successfully build digital products and experiences

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Lawrence
Candice
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

May 16, 2023

Get ahead of the competition

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Ashkan Eskandari
Kayla Brizo

On-Demand Webinar

May 10, 2023

Your restaurant’s customers love your food, but how do they feel about your app?

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Headshot of Jithma Beneragama
Headshot for Gerard Murphy
Headshot for Eloise Burge
Headshot for Hannah Stocks
Headshot of Kumar GB

On-Demand Webinar

April 27, 2023

Prioritising citizen experience for the future of a fully digitalised government

Additional resources

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    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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    Customers

    75 of Fortune 100

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research