Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Digital assets for User Interviews The State of Synthetic Users report

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

Blog

3 keys to using human insights in marketing campaigns

Today’s marketers strive to be bold, authentic, emotional, and relevant to their customers. To...
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From friction to conversion: optimizing digital bank account opening with customer insights

Blog

Banks are losing customers at this critical step—here’s how to stop it

Opening a bank account should be simple. Yet, many customers abandon the process due...
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Blog

How to drive more effective marketing with fast human insight

Most marketing deliverables are sent “in the blind” without any testing to verify that...
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Blog

Does it resonate? How marketers can test experiences

The speed of marketing in the digital age is a double-edged sword. We create...
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Group of individuals surrounding a business plan in an office

Blog

Crafting a winning design proposal: strategic insights for senior leaders

A design proposal is more than just a document; it’s a strategic blueprint that...
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Photo of four business professionals meeting at a conference table

Blog

Design for emotion, not usability: how generative AI changes the rules of successful software

Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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Blog

How to incorporate customer experience feedback into the product development process

A great product isn’t built in isolation—it’s shaped by the people who use it...
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Group of young individuals sitting at a boardroom table watching a speaker present

Blog

How to turn qualitative feedback into data-driven insights

The most effective business decisions are driven by robust data, but quantitative data alone...
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Blog

Risk mitigation in digital product development

Launching any digital product comes with some degree of risk. While every founder, product...
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Guide

Capitalize on digital opportunities from transformation to optimization

Prioritizing your customer's changing needs and preferences is critical, whether you’ve built a solid...
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Testing at every stage of development

Guide

Testing at every stage of development

I t’s widely known that a majority—up to 80%—of new products fail. The reasons...
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Human Insight: how markets stop guessing and start understanding | Cover

Guide

Human insight: how marketers stop guessing and start understanding

In today’s fast-moving world, marketers need to adapt in real time to the constant...
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Get Insights Faster: A CX Guide For Agencies | Cover

Guide

Get insights faster: a CX guide for agencies

Whether through focus groups, in-lab testing, or guerilla research, most agencies with a design...
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Guide

How to build customer-centric products with fast feedback loops

Product managers play a critical role in the success of companies large and small...
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Actionable Insights At Every Stage Of Development | Cover Image

Guide

Actionable insights at every stage of development

Practical use cases for every team With the UserTesting Human Insight Platform, you can...
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Scaling insight for a better customer experience

Guide

Scaling insight for a better customer experience

For a while now, the relationship between customers and those they buy from has...
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Guide

UserTesting use case guidebook

With the UserTesting Human Insight Platform, you can get fast feedback from your customers...
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Guide

Testing mobile experiences

In today’s rapidly evolving and highly competitive landscape, even the most well-established and successful...
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  • Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.

    Season 14

    Ep. 223: Design leadership in the age of AI: slowing down to think better

    Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.
    Listen now
  • Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.

    Season 14

    Ep. 224: AI made design faster. Now leaders need to make it better.

    Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.
    Listen now
  • Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.

    Season 14

    Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework

    Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.
    Listen now
  • As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.

    Season 14

    Ep. 226: Customer insights become the advantage when AI can build anything

    As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.
    Listen now
  • Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.

    Season 14

    Ep. 227: AI can build almost anything now. That’s the problem.

    Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.
    Listen now
  • Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.

    Season 14

    Ep. 228: Future-proofing your UX career

    Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.
    Listen now
  • Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.

    Season 14

    Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.

    Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.
    Listen now
  • Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.

    Season 14

    Ep. 230: When the checkout disappears, who keeps the customer?

    Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.
    Listen now
  • AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.

    Season 14

    Ep. 231: AI can build anything. It still needs someone to point the way.

    AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.
    Listen now
  • Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.

    Season 14

    Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.

    Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.
    Listen now
  • Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.

    Season 14

    Ep. 233: The mindset shift that turns UX research into a strategic business advantage

    Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.
    Listen now
  • Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.

    Season 14

    Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.

    Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.
    Listen now
  • Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest.

    Season 14

    Ep. 235: What a wedding DJ can teach you about user research

    Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest. 
    Listen now
  • Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.

    Season 14

    Ep. 236: UX for AI: why building faster is no substitute for building the right thing

    Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.
    Listen now
  • Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.

    Season 14

    Ep. 237: AI is making UX research faster. But are we asking the right questions?

    Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 238: Stop staying in your lane: How AI is reshaping product teams

    Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.
    Listen now
  • Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.

    Season 14

    Ep. 239: The AI design trap: Why shipping faster isn’t enough

    Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.
    Listen now
  • Explore Rich Mironov’s take on AI in product development—and why faster coding still requires human judgment, customer discovery, and product strategy.

    Season 14

    Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.

    Explore Rich Mironov’s take on AI in product development and why faster coding still requires human judgment, customer discovery, and product strategy.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 241: The 80% problem: What AI still needs from humans

    Explore why AI makes human expertise, judgment, taste and craft more important—and how teams can use AI to improve creativity without sacrificing quality.
    Listen now

No results

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Julie Schiller
Matt Paulus

On-Demand Webinar

September 1, 2023

Google: UX maturity, measurement, and business impact

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On-Demand Webinar

September 1, 2023

The road to a successful research repository implementation

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Kate Towsey
Ann Rochanayon

On-Demand Webinar

August 31, 2023

Turbocharge your research practice with ResearchOps

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Lawrence

On-Demand Webinar

July 27, 2023

UserTesting July 2023 product release

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Lija Hogan

On-Demand Webinar

June 23, 2023

How mature CX organizations scale successfully

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Lija Hogan
Dana Bishop

On-Demand Webinar

June 23, 2023

The dawn of experience research and how we got here

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Lija Hogan
Headshot of Carol Rossi

On-Demand Webinar

June 22, 2023

Prioritizing research for impact

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Thom Bartsch

On-Demand Webinar

June 7, 2023

Driving ROI through customer-centricity: actionable insights for insurance companies

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On-Demand Webinar

June 4, 2023

How to build a research repository without losing your mind

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Additional resources

  • Hero Image for Templates

    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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  • Executives reviewing design strategy

    Customers

    75 of Fortune 100

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research
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