Take a customer-centric approach to decision-making. Human insight directs your teams towards creating products and solutions that match what customers want to hit top and bottom line goals.
experiences drive better
Time after time, research shows that superior CX results in higher customer satisfaction and loyalty. CX leaders see a cumulative total return on investment of 183%, compared to CX laggards who see only 63%. Source: 2019 Customer Experience ROI Study, Watermark Consulting, Top 10 Companies in Forrester’s Customer Experience Index Over 11-Year Period.
targets with UserTesting
Whether it’s your product team trying to determine the next “killer app” or your marketing team trying to understand reactions to a new campaign, every member of your team can use UserTesting to get feedback and improve whatever they are bringing to market.
Learn how UserTesting helps executives
“We weren’t moving our number, so we started asking why. We realized we didn't understand where our customers' pain points were until UserTesting gave us a way to observe them struggling first hand. As a result, our empathy skyrocketed and we knew exactly where to focus.”
Dave Fowler | Founder & CEO
“UserTesting has given us invaluable, instant insights into our customers.”