UX research 101

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Why's UX research important?

For any product or service to succeed, you need to know what your users want as early as possible in your design process. This is where UX research comes in. It’s important to find out from actual, real-life, honest users what they want and expect from your product. That way you can produce a truly user-focused experience that they'll love. But where do you begin?

In this guide, you'll discover:

Planning for UX Research
When to start, getting to know your users, making a UX research plan, choosing the best UX research method

Conducting UX Research
Asking actionable and relevant questions, observing participants, and removing bias

Collecting and analyzing data for action
Prioritizing issues, selling your recommendations, telling a compelling story

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