UserTesting product releases

Insight Kits

New templates help teams start strong

Packaged templates and optional expert services help new teams start strong while ensuring research leaders maintain quality and consistency. Each kit accelerates time to value and makes testing approachable across functions, strengthening a culture of customer validation.

Available Insight Kits:

• Marketing Insight Kit – Enables marketers to validate creative, messaging, and landing pages before spend - reducing risk and improving confidence in campaign performance. Templates include ad testing, message clarity, value proposition validation, and competitive comparison, with services like Foundational Insights and Team Enablement to embed testing into campaign workflows.
• Design Insight Kit – Helps design teams reduce costly rework by catching usability issues early and benchmarking experience quality with QXscore. Includes templates for prototypes, navigation, and visual design, plus services like benchmarking programs and transformation support for scaling design testing across teams.
• Voice of Customer (VoC) Insight Kit – Adds human context to metrics like NPS and CSAT, giving CX leaders and supporting teams the why behind customer feedback. Templates for journey mapping and pain point discovery, paired with consultative services, turn survey data into actionable stories that unify stakeholders.

Flexible Roles

Scale safely across teams and regions

Gives admins precision control over who can see and do what, making it simple to scale safely across teams and regions. Enables enterprise-wide collaboration​ while maintaining governance, security, and confidence as adoption grows.

Adaptive Invite Rounds

Ensure tests fill even faster and more reliably

AI-driven recruitment dynamically optimizes participant invitations, ensuring tests fill faster and more reliably. This means insights arrive right when you need them, empowering all teams to iterate quickly and keep momentum without additional operational burden.

Smarter workflows

• Videos Page – One hub to manage, highlight, and share key moments from your tests
• Reusable Audiences – Quickly reuse previously launched audiences when creating a new test
• Rank Order Questions (coming soon!) – Identify customer priorities with new rank-based question types

Trusted feedback

• AI-Driven Fraud Prevention – Adds an extra layer of confidence by validating participant identity upfront
• Password-Protected Figma Testing – Securely test prototypes behind file permissions, no manual steps required

Figma task: Validate early concepts faster and reduce rework with an improved Figma testing workflow - no exports, no engineering time needed.

Monitor page: Get real-time updates on recruitment and test progress so you can respond faster and keep timelines on track.

Flexible question setup: Capture clearer, more actionable responses with greater control over surveys.

Report sharing: Export polished PDFs for stakeholders - no platform access required.

Video clips for interaction tests: Easily highlight and share key insights from sessions, helping stakeholders act on what matters most.

Export people page: Give admins an easy way to review and export user access data for audits and governance.

LinkedIn verification: One of the first platforms to enhance panel quality with LinkedIn’s verification API, ensuring trustworthy, high-quality participants.

Insight alignment: AI-powered insights discovery, collaborative reports, and third-party data integrations help you align on customer insights—all in one place with Insights Hub.

Designs that deliver: Design and build the right experience the first time with metrics and insights from interaction tests.

Measurable insights: Empower any team with QXscore™ to measure and benchmark customer experience, uncover new opportunities, and invest with confidence.

Net Promoter Score: With benchmarking housed in a single platform, you can effortlessly compare performance metrics like NPS or customer satisfaction against industry standards or competitors without the need for external tools.

This simplifies data access and management while enabling you to proactively identify trends and adjust strategies to stay competitive.

Screener branching logic: Adding branching logic for screeners to UserTesting’s AI-powered surveys delivers faster, more accurate insights and higher-quality data.

Screener branching logic creates a more personalized and efficient experience that ensures participants only see relevant questions, reducing frustration, improving response quality, and lowering drop-off rates.

This streamlined approach leads to faster survey completion, quicker data collection, and more accurate insights.

Global search enhancements: UserTesting’s enhancements to global search help teams quickly find what they need, even without exact search terms, making it easy to access content and unlock value from existing insights, all while enhancing efficiency.

Greater flexibility for gathering insights: Enhance the depth and relevance of insights collected with AI-powered surveys. Survey branching logic enables teams to get more thoughtful and relevant feedback. These dynamic surveys engage users by adapting questions based on their responses, providing teams with higher-quality results with less time spent filtering out irrelevant or redundant data. Enhancing your survey with image and matrix tasks results in contextually appropriate questions that are clear and engaging, offering multiple ways to provide feedback that increase the depth of the insights collected.

Enterprise sharing capabilities: Drive efficiencies early in product development to improve decision-making across teams. The management of tagged insights streamlines the collaboration process across teams—allowing alignment to be more efficient while reducing the time and effort spent searching for insights. Stay aligned with your product, design, and research teams by sharing customer videos, clips, and highlight reels with the Confluence whiteboards integration. 

Improved audience targeting: Ensure more accurate targeting and higher-quality insights from AI-powered surveys. Screener guidance helps teams improve survey targeting with suggestions to make screener questions more effective. 

Adapt your approach with a single solution: The UserTesting Feedback Engine offers organizations versatile testing capabilities for capturing audience feedback, allowing teams to use their preferred approaches throughout the product development lifecycle. Surveys enable the capture, validation, and measurement of high-quality feedback at scale. In addition to existing testing capabilities, teams now have even more flexibility in how they capture feedback. A new dashboard that consolidates all feedback into a single view. Integrated survey admin controls simplify platform management for a shared understanding of your customer.

Evaluate multiple types of feedback simultaneously: AI themes automatically summarize the most relevant themes from open-ended written survey questions and quickly prioritize top trends without manual analysis. AI-generated survey themes join the family of UserTesting AI capabilities to speed time to insight.

Ensure high-quality insights at scale: Access 40+ partner networks in addition to the best-in-class network for think-out-loud feedback to expand reach and insights at scale. A new audience builder and additional targeting capabilities, such as screeners for Invite Network and country-specific demographic filters, helps teams capture relevant insights to make decisions with confidence. Audience analytics makes it easy to group results by audience characteristics.

Mobile templates and guides: Ten new templates and guides for retail, entertainment, travel, healthcare, and more provide a flexible, fast, and cost-effective understanding of the holistic customer experience to better understand the complete customer journey across channels.

AI insight Summary: Uncover powerful new insights more efficiently by leveraging AI to automatically summarize key learnings and identify important moments from video, text, and behavioral data. AI-generated results that point you to the source videos to verify the results.

Rally integration: Efficiently connect with and manage your own network of users, partners, and more to capture rich video-based insights.

People pages and workspaces: A streamlined and intuitive experience that gives customers even more control and visibility into how their users are managed.

Niche audience recruitment: Capture critical insights from unique and hard-to-reach audiences. Understand your target audience’s needs and identify opportunities to develop solutions that propel your business goals. 

UserTesting Insight Services: Outsourcing research saves costs, provides expertise, and offers customized solutions for growth and informed decision-making. It also ensures data security, risk mitigation, and efficient research management.

UserTesting University: The various learning academies across UserZoom and Enjoy HQ have been combined into UserTesting University to simplify the customer learning experience. 

UserTesting Support Services: Get help when you need it from our award-winning Customer Support team with both research and technical expertise. All UserTesting customers are now covered under the same support plan.

UserTesting AI insight summary (beta): Uncover powerful new insights, more efficiently, by leveraging AI to automatically summarize key learnings and identify important moments from video, text, and behavioral data. AI-generated results also point you to the source videos to verify the results.

Surface insights in the business applications that stakeholders use most to make customer-informed decisions and amplify business results across the organization. 

Canva integration: Embed richer UserTesting insights in Canva assets to promote, elevate, and evangelize a shared understanding of the customer.

Fullstory integration: Deliver the digital experiences your customers desire most by analyzing behavioral patterns, understanding the why behind behaviors, and quantifying their impact.

People Page enhancements: Reduce the time and effort required to manage user permissions and make it easier for more users to access insights and participate in the research process. 

Live conversations - Multi-user links: Simplify how different users participate in live conversations to include more stakeholders in the research process.  

Active Directory Support: Reduce IT overhead and streamline workspace and role assignment with centrally directed management.

FigJam, Miro, and InVision integration: Embed video-based customer feedback. Watch it with your team in FigJam, Miro, and InVision’s collaborative tools to spark ideas and drive customer-centric decision-making.

Jira Product Discovery integration: Support product discovery, ideation, and prioritization by adding direct customer feedback videos in Jira Product Discovery.

Contentsquare integration: Learn why users are taking certain actions by viewing behavioral patterns on your website with Contentsquare and investigating directly with customers through UserTesting.

Integrated tree testing (UserTesting): Leverage tree testing more effectively to uncover common areas of confusion, refine site navigation, and improve the customer experience.

Highlight reel experience (UserZoom): Merge clips to create highlight reels that can now be saved, edited, tracked, and shared directly from UserZoom. Capture contextualized, unfiltered insights and see nuanced expressions to build empathy for customers.

Moderated auto recruitment for France (UserZoom): Save time recruiting and scheduling participants in France for moderated interviews. Quickly generate high-quality insights from participants living in France.

New homepage (EnjoyHQ): The new user-friendly homepage gives you even faster access to the most important insights you and your team generate from your shared repository.

Workspace permissions (EnjoyHQ): Protect sensitive documents and govern your content by assigning users different permissions for different workspaces.  Easily control permissions for each workspace. (Coming soon)

Real-time collaboration (EnjoyHQ): Collaborate live with your entire team across all editable documents, and get alignment as you create. Co-create with your team to encourage collaboration and early buy-in.

Friction detection: Easily drill down into moments of friction to understand and address customer needs. Machine learning models automatically tag moments when a person encounters friction during a test session to provide a look at what your customers are doing when interacting with your digital product.

Transcript improvements: Improvements to English-language and newly available Spanish-language transcription help save you time when analyzing and sharing feedback. Plus, this update makes UserTesting’s transcript-based intelligent insights, such as sentiment analysis and smart tags, more effective.

Extended capabilities for Invite Network: Access even more audiences by no longer requiring email collection and save time analyzing feedback from participants outside of the UserTesting Participant Network.

Microsoft Teams integration: Easily share videos and content directly from the UserTesting platform to Microsoft Teams.

Folder organization enhancements: Work more effectively with enhanced tools to organize your UserTesting platform and workspace. Folder organization enhancements help you categorize your work and reduce the time to find previous tests and results.

Integrated login experience: Coming soon, mutual customers of UserTesting, UserZoom, and EnjoyHQ will have access to an integrated login experience that enables them to easily switch between their subscribed platforms.

Workspace page: Ensure platform users get the most value possible by curating relevant content on a landing page that shows up when they log in. Curate tests and highlight reels into scannable, personalized views.

Hidden workspaces: Create communal environments where users with similar goals can easily collaborate and share. Allow account administrators to toggle access to workspaces to hide from general audiences. Integrate users in one account while providing centralized control over tests and session units.

Highlight reel enhancements: Enable your organization to make customer-centered decisions faster with improved highlight reel functionality. Share customer stories with stakeholders in an easily consumable and actionable format.

Screener guidance: Accelerate speed-to-insight with in-app tips identifying screener questions that slow down test fulfillment. When tests are slow to find participants, screener guidance identifies the pass rate of your questions, allowing you to edit and broaden your screener questions to ensure tests fill quickly.

Mobile card sorting: Make better-informed information architecture decisions with video-capturing mobile card sorting. Create tests where participants can easily complete card sorting tasks directly in the UserTesting mobile app.

Improved accuracy with machine learning: Work confidently knowing continued machine learning investments improve the efficiency of automatic test result analysis, including transcription accuracy. Sentiment analysis and Smart Tag accuracy have improved, reducing the data analysis required. 

Privacy and compliance: UserTesting holds nationally and internationally recognized certifications as exacting standards for security and privacy. By adhering to these standards, UserTesting is committed to going above and beyond our customers’ expectations for security and privacy, such as the third year in a row for SOC 2 Type-2 certification, the second year in a row for ISO 27001 information security compliance certification, and a newly certified ISO 27701 for privacy compliance.

Card sorting: Design better information architecture that aligns with your customers’ mental models with a fully integrated card sorting experience.

Quantum Metric: Seamlessly bridge qualitative and quantitative insights to get a full spectrum view of your customer experience with session-to-session mapping between UserTesting and Quantum Metric. 

Fuel Cycle: Efficiently launch tests to community members that know and trust your brand, directly from the UserTesting platform.

Grouped tasks and results: Choose a set of grouped tasks that aligns with your goal—like findability, content, and visual appeal—to see the results auto-generated in your Metrics tab. Pre-configured task groups and results streamline your test creation and post-test analysis to speed time to insight.

Global search: Search across multiple content types to access prior studies or quickly find the insights you need to share with your team and inform business decisions. 

Workspace page: Access most-recently engaged content like tests, drafts, and highlight reel thumbnails—in a single view.

Hidden observers (Live Conversation): Seamlessly invite more teams to Live Conversation sessions—without disrupting the session as observers come and go.

En français … UserTesting: We’re excited to share that the UserTesting platform is now available in French for both customers and participants. 

Native media testing: Gather perspectives on media assets and securely upload an audio or video file directly onto UserTesting. Get fast feedback on products and experiences from participants—before launching them publicly.

Test-level instant insight: Save hours of analysis and automatically detect patterns, anomalies, and key insights across multiple sessions and get straight to the aggregated results and high-value insights.

Redesigned navigation experience: Navigate and collaborate with a more intuitive, persistent navigation bar, folder management, a workspace switcher, and easily accessible resources.

Redesigned card sorting experience: View video feedback alongside card sorting metrics to gather a complete understanding of participants’ mental models with this streamlined solution.

Self-service SSO: Provide an easier, faster way to provision SSO and conduct ongoing management of SSO settings. By allowing users to log in to the UserTesting platform with their corporate credentials, SSO provides customers with a more efficient and secure way to access the platform and manage platform users. Additionally, admins are now able to access the SSO settings page within the platform, which allows them to complete the initial SSO setup and manage it on an ongoing basis should any changes need to be made.

Insight customization: Customers can now give feedback on automatically generated insights by adding their own custom terminology and providing feedback on the value of those insights. 

Usage management for workspaces: Manage platform usage across the organization for teams leveraging workspaces for different departments, user groups, or lines of business.

UserTesting is HIPAA compliant: The UserTesting platform is now HIPAA compliant, enabling customers that are covered entities to gather feedback and insights, which includes managing protected health information from the UserTesting Participant Network or their own patients securely and confidently.

Seamless recorder for Invite Network: Tap into insights from employees, existing customers, industry experts, and people within unique demographics faster and easier than ever before.

Category filtering in the template gallery: Find relevant templates faster by filtering for templates based on your business goals.

Metaverse and virtual reality templates: Create the best, most immersive experiences for games, products, services, and other virtual reality (VR) experiences in any metaverse.

Enhanced usage and history dashboard: Efficiently track, monitor, and manage the UserTesting platform across your organization through increased visibility into overall testing capacity, usage by team member and workspace, as well as the account’s flex usage.

New training courses: Access new resources through the UserTesting University to help scale human insight with ease.