Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Featured resources

Teaser images for Effective AI:  How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

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Blog

The most dangerous AI feature is the one you launched blind

The AI customer journey is here to stay, becoming a key element of the...

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Blog

Pre-launch vs A/B testing: why waiting wastes time

What if your team could identify and dismantle the unseen barriers to audience engagement...

Blog

Stop wasting ad spend: how to catch underperforming creative before it’s live

Creative remains king. Among the many variables that make up a successful advertising campaign—including...

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Blog

Performance metrics don’t tell the whole story—but your audience can

Performance metrics have always been revered as the North Star of a campaign’s effectiveness...

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Blog

How AI user research fuels purpose-built products

According to a recent UserTesting study , more than 75% of AI chatbot users...

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Blog

4 questions to ask when your drop-off rates get worrying

So, you’ve done the A/B testing. You’ve adjusted button colors, tweaked page layouts, and...

product-velocity-businessman-explaining-business-strategy

Blog

4 myths about product velocity that are costing you time and money

In product development, speed is king—until it isn’t. Everyone wants to build faster. But...

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Blog

Why human-centered design is your core product strategy

Design is no longer just about aesthetics, it’s a strategic differentiator. User experience (UX)...

woman-presenting-marketing-strategy-to-colleagues

Blog

How to build in marketing ROI before you launch your next campaign

“If you want extraordinary results, you need to do something different,” says Udi Ledergor...

The ultimate guide to user centric product design cover

Guide

The ultimate guide to user-centric product design

Product design is a process that must be built on a foundation of human...

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Guide

Adding user tests to your agile process

In today’s competitive product landscape, we all want to get our products to market...

Buyer's guide: get the right customer insight platform | Cover Image

Guide

Guide to buying the right customer insight platform

In today’s competitive marketplace, providing an incredible customer experience isn’t optional; it’s expected. However...

Which qualitative method is right for you cover

Guide

Which qualitative method is right for you?

Have you ever felt that none of the options are right when you answer...

How To Get Competitive Insights With UserTesting | Cover

Guide

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze their competition’s strengths and weaknesses...

Remote testing and feedback: the key to customer empathy

Guide

Remote testing and feedback: the key to customer empathy

There's no debate about the impact of a customer-centric organization. Companies that succeed all...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
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Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
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Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: Podcast: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
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Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

No results

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Duncan Shingleton

On-Demand Webinar

January 28, 2025

Creating high-confidence design approaches using human insights

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On-Demand Webinar

January 23, 2025

Selling with insights: prove you understand what your customers want and need

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Margaret Williamson

On-Demand Webinar

January 22, 2025

Benchmarking experiences to drive change

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On-Demand Webinar

January 16, 2025

Mindful innovations: enhancing engagement with insights

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Caroline Vize

On-Demand Webinar

January 13, 2025

Leveraging human insights to boost NPS and drive smarter UX decisions

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Brian Hoadley

On-Demand Webinar

January 2, 2025

Proving the value of insights: connecting customer experience, NPS, and business impact

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Sofia Gonzalez

Henrique Muradas

Susan Liu - Sage

Sara Logel

On-Demand Webinar

December 12, 2024

Continuous discovery: transform your product development process

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Michael Mace UserTesting author

On-Demand Webinar

December 5, 2024

Pulse Report: High-tech, Q4 2024 overview

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Caroline Vize

On-Demand Webinar

December 3, 2024

How human insights can elevate UX measurement and help you make more informed decisions

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Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

Human understanding. Human experiences.

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