THiS Connect

Thanks for joining us at THiS Connect

Whether you attended in person or are catching up after the event, this resource hub is your gateway to the most valuable insights, inspiring sessions, and practical takeaways from the CX, product, and marketing leaders shaping the future. Dive into on-demand content, share key learnings with your team, and see how real human insight can transform your next big idea.

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Watch on-demand with Insights+

Catch up on the most impactful sessions from THiS Connect—anytime, anywhere. Insight+ brings together expert panels, keynote talks, and more so you can revisit the strategies, innovations, and real human insights that sparked ideas and drove conversations.

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Insights for marketing teams

Know your customers. Drive results. Discover how leading brands are using real human insights to craft messaging that resonates, test creative in real time, and optimize the customer journey across channels. Here are few reasons why marketers rely on UserTesting: 

  • Test messaging and creative before launch to ensure campaigns resonate with your target audience and drive engagement.
  • Validate customer journeys across channels by seeing real people interact with your content, ads, and experiences in real time.
  • Uncover audience insights fast to inform strategy, improve personalization, and stay ahead of shifting market trends.
Digital assets for the UserTesting guide “Unlock what works: how to test your creative to connect, convert, and inspire”

Ready to run your Message Match-Up?

Let's safely test your message and see what resonates, what wins, and what needs work—before you commit your next campaign budget. 

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Insights for product teams

Build with confidence. Design with impact. Explore how top product teams use human insights to validate ideas early, test prototypes quickly, and deliver products users love. Here are few reasons why product teams rely on UserTesting:

  • Reduce risk by validating concepts early, ensuring you build solutions that solve real customer problems.
  • Accelerate product development with fast, actionable feedback from your target users at every stage—from ideation to launch.
  • Enhance user experiences by identifying usability issues and unmet needs before they impact adoption or retention.
Digital assets for usertesting guide Boost website conversions with real user feedback

Ready to enter the Competitive Benchmark Battle?

Let's put your experience head-to-head with a top competitor and see where you lead, where you lag, and where you can lead ahead—before you launch your next digital initiative. 

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Insights for CX teams

Create experiences customers remember. Discover how leading CX teams use human insights to close experience gaps, boost satisfaction, and build lasting loyalty. Here are few reasons why CX teams rely on UserTesting:

  • See your brand through your customers’ eyes to identify friction points and moments of delight across the entire journey.
  • Validate and improve CX initiatives with real-time feedback from your target audience—before rollout.
  • Align teams around customer empathy by sharing direct insights that drive experience improvements across touchpoints.
Human Insight Engine

Insights for design teams

Build intuitive, human-centered experiences. See how top design teams use real user feedback to uncover friction, validate design decisions, and deliver seamless, accessible experiences. Here are few reasons why CX teams rely on UserTesting:

  • Validate designs early and often with real user feedback to reduce rework and accelerate decision-making.
  • Uncover usability issues fast by watching real people interact with your prototypes, wireframes, or live experiences.
  • Design with confidence by aligning teams around human-centered insights that improve usability, accessibility, and satisfaction.
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See UserTesting in action

See how teams like yours are using UserTesting

See how UserTesting helps optimize conversions and drive real business results.

Customer Story Images

Customer story

Panera Bread

See how Panera Bread cooked up a new catering website to earn an 18% increase in revenue per visit

Customer story

Costa Coffee

Witness how the world's second-largest coffee shop chain designed a smooth pre-order function for their Click & Collect app
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Customer story

Deezer

Check out how the music streaming service developed the Flow Moods AI function, generating mood-based playlists for millions

Resources

Digital assets for the UserTesting guide “Enhance brand reputation for long-term success”

Guide

Enhance brand reputation for long-term success

Strengthen brand perception, refine messaging, and maintain consistency across every touchpoint to build credibility...
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guide to fast 
feature prioritization

Guide

A step-by-step guide to fast feature prioritization

Ready to take the guesswork out of your product roadmap? Feature prioritization helps teams...
teaser image Improving NPS 
through user insights: A quick-start guide

Guide

Improving NPS through user insights: a quick-start guide

For UX researchers, UX leaders, Product leaders, and emerging roles like UX Research Operations...

Transform insights into better designs

Ditch the guesswork—and leap to the best version of your products and experiences.