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How AI, declining trust, and performance pressure will reshape marketing in 2026—and what brands must do to stand out and drive real impact.

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AI, trust, and impact: what will shape marketing in 2026

Marketing is entering a new phase. AI is reshaping how work gets done—from how...
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The UX of trust: designing experiences that keep customers coming back

The data is clear: companies that prioritize customer-obsessed strategies see 51% better customer retention...
A hero image for Awareness blog post #4 (2X: Increase Design Efficiency)

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The product triad reimagined: how designers lead across product, engineering, and business

Consisting of the product manager, designer, and the engineer, the product triad represents the...
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Your AI knows what customers do—but only human insight explains why

“For the last ten years, Gong has been doing AI way before it was...
Customer loyalty decoded: Ten experts reveal how emotion, trust, and seamless experiences build lasting relationships. Insights Unlocked recap.

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The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back

The hard truth about customer loyalty is that it can no longer be taken...
A hero image for Awareness blog post #2 (2X: Banking).

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The Trust Gap: Why the Customer Journey in Banking Demands Better UX

The trust gap: Why the customer journey in banking demands better UX The banking...
Learn how AI shopping is reshaping holiday behavior in Germany, from gift discovery to deal hunting, and what builds trust with today’s AI-enabled consumers.

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How AI is shaping holiday shopping in Germany

Holiday shopping in Germany is getting a digital upgrade, and the change is happening...
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The RITE way to better UX: Rapid Iterative Testing and Evaluation

“We need to stop talking about efficiency. We need to talk about being effective.”...
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Beyond the pixel: how design metrics drive better decisions

UX design used to live in the realm of the subjective. Now, it’s a...