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Enhancing Mobile Game Development with UserTesting
Use Cases and Deployment Scope:
At our German mobile games company, we use UserTesting extensively to improve the user experience and interface design. This tool allows us to reach specific target audiences, allowing them to offer real-time feedback on our mobile game prototypes via recorded audio and screen activity. Our use case for user testing includes everything from pre-launch idea testing to post-launch game enhancement. We investigate responses to game pitches or early prototypes during the concept phase. We test increasingly polished iterations of the games as production moves forward, concentrating on certain features like character design, stage difficulty, and UI options. We use UserTesting even after the game launches to improve it according to how players engage with various aspects/features of the game—which is frequently surprising.
Likelihood to Recommend:
Mainly to test products from industries that are well-established and have a huge use base of users (e.g., beauty, health, bank applications, etc). I would not recommend it for things that are too niche (e.g. French card mobile games) because the tool doesn't have enough filters or screening questions to allow researchers to recruit participants from UserTesting userbase. Probably this is on purpose right?
Invaluable tool with endless interesting insights which can truly help to drive change!
Use Cases and Deployment Scope:
I am the Lead UX UI Designer on our team, and sit under the CRO team. UserTesting has been invaluable to us, has assisted us through multiple rounds of design iterations on our biggest project to date, Checkout redesign, which has seen a huge uplift and been extremely successful. The tool was used throughout the project to target specific areas of the checkout which would have caused our users issues or confusion and I was able to develop these. I am currently using the tool in the same way to redesign our PDP. It has been used to gain insights into users' experiences of our benchmarked competitors, as well as our current PDP. The tool is used throughout our CRO monthly testing cycle where designs for tests are usertested in short test forms to refine designs. We also use Content Square as a data tool, and are able to gain qualitative insights from UserTesting where we see looping behaviours or rage clicks on the site. We will be progressing to using surveys and interviews as our scope increases, particularly to further understand customer journeys, inspirations, motivations and frustrations.
Likelihood to Recommend:
UserTesting has been pivotal for understanding the digital experience on our site for users, identifying pain points which can influence Business Cases, Re-designs, Refinements, Trade analysis, and A/B testing programmes within the company. It is suitable for UX teams, CRO teams and may also be helpful for Creative and Marketing teams if feedback on campaigns or content is required. It is particularly useful for iterative design processes, as well as research for design projects. Interviews I imagine would be extremely helpful to truly understand user experiences and pain points. I am hoping our business can move towards utilising this feature. It is, I would say, not appropriate to base all decisions on insights gained from the platform as quantitative data is extremely important, but it can help answer the 'why's' of user interactions, and feedback from UserTesting has always been well-received by management and non-UX experts when I have presented it.
The best research tool
Use Cases and Deployment Scope:
UX team uses UserTesting to conduct research daily, actively involving users in our design process
Likelihood to Recommend:
For UX research, through UserTesting, we are able to gather insights identifying users needs and exceptions of customers and feeding back to the business which has helped with prioritisation and opportunities.
Using UserTesting at [...]
Use Cases and Deployment Scope:
We are using UserTesting at [...] to speed up and scale up our learning capabilities and build the bank the world loves to use. UserTesting helps us to gather quick feedback on our designs and product direction as well as deep dive into different money and wealth management topics. It helps us learn as a team and eventualy make better product and design decisions.
Likelihood to Recommend:
If you are a larger company with a bigger research and design team, UserTesting can help to make user research a team sport. Also, in case you don't have your own participant panel, UserTesting can offer a large participant panel that you can share your study with. It could be however a more costly solution if you are a smaller company or have a smaller UX team.
Great for recruiting and quick turn usability projects
Use Cases and Deployment Scope:
I use UserTesting multiple times per week. I am Director of User Research at my company, and conduct multiple kinds of research using UT. I use it for unmoderated usability testing (click through prototypes, etc), moderated in-depth interviews, to test surveys, and get feedback on new product concepts.
Likelihood to Recommend:
I love UT for quick usability testing, or to test a survey, for instance. Recruiting is fast and easy as long as your audience is well-represented. It is less useful for niche audiences like some of the ones we recruit for.
Recommend UserTesting for fast, reliable feedback
Use Cases and Deployment Scope:
UserTesting is helpful for us to get feedback on changes we would like to make in our user interfaces. The participants in studies help us learn which UX/UI is preferred and which UX/UI leads to more efficient and successful task completion. It's a very helpful tool to get rapid feedback. That allows us to iterate and test again, quickly, which is essential for our product teams.
Likelihood to Recommend:
UserTesting is well suited for business end user and consumer end user research. I've found it less helpful for recruiting some more niche participant groups such as IT administrators. I often utilize UserTesting's unmoderated sessions to get quick feedback on designs or prototypes. Sometimes I use it for moderated sessions as well.
Handy For Obtaining Valuable Results Quickly
Use Cases and Deployment Scope:
In our organization, we rely on UserTesting to validate new app features before development. By testing these features, we gather valuable insights to support stakeholder discussions. UserTesting helps us address business problems like ensuring feature alignment with user needs and enhancing decision-making processes. Our use case primarily focuses on pre-development testing to inform feature design and improve stakeholder buy-in.
Likelihood to Recommend:
UserTesting proves invaluable for obtaining high-quality outcome insights, enabling the capture of users' faces and behaviors as if you were alongside them. However, if your focus shifts towards acquiring larger quantities of data, alternative avenues might be more appropriate. UserTesting prioritizes depth over breadth, excelling in detailed qualitative feedback rather than sheer quantity.
Helpful in every way!
Use Cases and Deployment Scope:
UserTesting can be a powerful tool to understand how real people experience my organization's software. Here's how I leverage it within my team. I start by defining clear goals for my user testing session. What specific questions do I have about user behaviour? UserTesting offers its participant pool, or I can recruit my testers based on my target audience. Once participants are selected, I'll create a test scenario with tasks for users to complete while interacting with the interface. The beauty of UserTesting is that it facilitates remote, unmoderated sessions. Users complete the tasks on their own while recording their screen and audio. This allows me to observe genuine user reactions and thought processes without influencing their experience. After the test, UserTesting provides recordings of each participant's session. I can watch them individually or share them with my team. As I analyze the recordings, I pay attention to areas where users struggle or hesitate. This can reveal issues with the interface's usability. UserTesting also offers tools to highlight key moments and create clips for easy reference and discussion with my colleagues. By synthesizing the findings from the user testing sessions, I can identify opportunities to improve the user experience. UserTesting empowers my organization to make data-driven decisions based on real user behaviour.
Likelihood to Recommend:
It's the best for A/B tests or tests where you need a broad audience. If you don't need a real niche audience (that you should recruit then rather yourself), then you can rely on UserTesting. It's good because it's so quick, almost instant, it takes about 10 minutes on average before I can start reviewing and documenting sessions.
Love this tool for quick and valuable feedback
What do you like best about the product?
Usertesting allows us to get feedback about our website from real people, very quickly. You can screen the users to ensure they meet your criteria. Generally we get results back within an hour, it has never taken more than a day. I like that you can take notes directly in the videos, so that you can easily find your spot later on. You can also create highlight reels and share them with your team members.
What do you dislike about the product?
It would be nice if I could do all my analysis and notes in user testing's site. Right now I am able to create notes on the video, and share clips, but I'd love to have a space to easily record and share higher level insights. No, you don't get the subtle observations that you would in an in person usability test, but this tool lets you get quick feedback to build up to an eventual in person test that may be more valuable than if you hadn't done any online tests first.
Recommendations to others considering the product:
Take the time to speak with their support and customer representatives, they are very helpful.
What problems is the product solving and how is that benefiting you?
With this tool we are able to get quick, valuable feedback on our website. We use this to make decisions and changes to our site with the goal of giving users what they really want.

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