What do you like best about the product?
First, the UI is very user-friendly and easy to learn, which is nice when going from having no user research tool to having one with many bells and whistles. Overall, I think it took a couple of tests to grasp how to use the tool and launch tests for the feedback we needed. The UT Contributor Network works just as quickly as they say - I've never had a test take longer than a few hours to get feedback unless it was one sent in a custom network. They are constantly iterating and asking for input from us which is refreshing. Anytime there is a question or need, their team quickly gets back to us. Being able to set up CX and PM partners in the tool through Knowledgebase courses has dramatically matured our practice, so now we can review their tests with them before approving for launch. UserTesting is a robust tool that I genuinely enjoy using and democratizing within my company!
What do you dislike about the product?
With the strengths come opportunities: Screeners are currently only set up to be multi-select or single-select when many times "if, then" logic would be best. It's great that they have a balanced comparison feature to ensure an even number of people who see A-tasks first vs. B-tasks. However, we have found that it would also be nice to have more versions (A, B, C, D) for simple concept testing because we have to create another version of the test to ensure we're getting balanced feedback. Lastly, it would be nice to have the ability to add or edit audiences after a test has launched to reduce the need for versions. Even seeing that the audience was changed in the test would be nice. These are all small personal nitpick things that I've noticed because I'm in the tool every day. Still, I cannot understate the difference having UserTesting has had on our UXR maturity and business overall!
What problems is the product solving and how is that benefiting you?
When our business partners or other stakeholders come to the UX team with new enhancement ideas, we can quickly set up a test evaluating competitor sites with different iterations of their idea and provide timely feedback on what direction resonated most with users and why. This quick process also helps us test if a feature is worth pursuing at all based on the user feedback we get during these evaluative tests. We provide data from concept inception, not just post-concept launch, saving the business a lot of money.
