What do you like best about the product?

It's so quick to get conversational feedback and intuitive to use.

What do you dislike about the product?

It's not easy to synthesize results in a way that is easy for partners to understand.

Recommendations to others considering the product:

Understand the order in which you ask questions matters in the kind of feedback you get! Start general and then narrow.

What problems is the product solving and how is that benefiting you?

Solving for any disconnects between what people see when interacting with content and what they take away from the experience. We have realized placement and location of assets matters in a customer's journey.

What do you like best about the product?

That it melds together the quantitative and qualitative sides of research in an effective way. The counting of themes and word choice is a great thing to understand from a top level. And the interviews them selves, and the method, really seem to prompt genuine thoughts. As opposed to an open ended survey, where you have to think and then note your thoughts, this is free speaking of thoughts as they come to them, which is more valuable in my experience.

What do you dislike about the product?

The output of data could be a little more manageable. The Excel sheets are somewhat unwieldy, especially when it's a long interview.

Recommendations to others considering the product:

You will be surprised by what you learn. Which when you don't necessarily have a strict hypothesis you're looking to prove, can be fascinating and highly valuable. It's a simple, clear, quick, and effective way to source the right opinions on something before a soft launch. It's like a soft soft launch.

What problems is the product solving and how is that benefiting you?

We are trying to understand the job a piece of content should do. So we're asking "how would you use this" "what would you change about this in order for it to accomplish this task well for you". The benefits we've realized are that there is no limit to the responses, almost like a conversation (unlike a short survey, which is our typical approach to consumer insights). It's like talking to someone about something, all kinds of thoughts and opinions come to them throughout the process that you don't get from a online or written assessment.

What do you like best about the product?

The amount and speed of customer support

What do you dislike about the product?

Not able to screen out frequent participants

What problems is the product solving and how is that benefiting you?

Quick iterative testing.

What do you like best about the product?

Audiences that can be tailored to your needs

What do you dislike about the product?

The overlays that block testers from seeing some of the UI elements of my designs

Recommendations to others considering the product:

Use it each time you have to do usability tests. It does pay off

What problems is the product solving and how is that benefiting you?

Mostly design and usability problems, less on usefulness

What do you like best about the product?

I really enjoy the the ability to clip quotes heard, this allows me to to share opportunities with key stakeholders.

What do you dislike about the product?

I wish that the clips would sometimes be more accurate, sometimes I have to rewrite the clipped quotes to match exactly what is being said.

What problems is the product solving and how is that benefiting you?

I'm able to quickly get research done when internal research doesn't have the bandwidth.

What do you like best about the product?

Being able to quickly receive feedback on ideas and prototypes to validate assumptions or design.

What do you dislike about the product?

The quality of each test can differ. Sometimes the amount of detail in a test is lacking.

What problems is the product solving and how is that benefiting you?

Whether a customer segment would like a certain product. And what customers have to say about the design of an app.

What do you like best about the product?

We have easy access to real users and receive quick feedback on real sites/ads as well as prototypes. Our team is able to easily create and deploy tests, screened to a relevant target audience and quickly dissect critical issues.

What do you dislike about the product?

We have found there are some positivity biases and it can be difficult to get critical feedback. It increases the burden on asking the right questions which means that while the tests are easy to create, it requires someone very critical to design the test.s

Recommendations to others considering the product:

I recommend that users understand that question and test design are critical. Make sure you are asking thoughtful questions that prompt detailed and precise feedback and avoid "everything looks great!"

What problems is the product solving and how is that benefiting you?

We use it to try new app designs and have relied on it heavily with new website feature development. Additionally, it's been useful to get thick, rich description of how our target audience reacts to our advertisements.

What do you like best about the product?

We were able to recruit users with our very specific demographics: industry, job role, etc which was so great. We got to get insights from our competitors too as some of them are customers using our competitors' software.

What do you dislike about the product?

The cost is hefty. Almost a full time hire a year.

Recommendations to others considering the product:

Slack

What problems is the product solving and how is that benefiting you?

No other problems.